Name: Offer Nissenbaum
Title: Managing director
Company, city: The Peninsula Beverly Hills; Beverly Hills, Calif.
Number of employees: 464
Recent project: We redesigned a 1,500-square-foot suite for Suite 100, a year-long hospitality promotion coordinated by the Beverly Hills Conference & Visitors Bureau for the Beverly Hills Centennial.
First job: Mail and information agent at The Park Lane Hotel
Little-known fact about you: I played NCAA ice hockey (goalie) and soccer (striker) in college. I occasionally play in an adult hockey league.

Your Business

Essential business philosophy: I instituted process management, breaking down every hotel process to improve each component of the guest experience. Our innovation committee of staff from every department develops ideas for service, policies and amenities, plus methods to implement the best ideas such as in-room check-in, a pet menu, a broader children’s program and enhanced in-room dining.

Best way to keep a competitive edge: Never rest on the laurels of your achievements; always maintain humility and continue to be innovative.

Yardstick of success: The Peninsula Beverly Hills earned an impressive array of awards, including being the only AAA Five-Diamond and Forbes Five-Star hotel in Southern California for 22 consecutive years. Even more important, our 70 percent repeat guest rate shows we are satisfying our guests.

Offer Nissenbaum as a Traveler

What is the most important item you take when traveling? Pictures of my three children

How do you spend your time on board? Catching up on reading and a movie

What is your favorite restaurant in the world? Restaurants in Positano, Amalfi Coast, serving farm-to-table produce and fish caught just moments before

What is your favorite destination? Italy, Israel and the South Pacific

About The Peninsula Beverly Hills

What can guests expect from The Peninsula Beverly Hills this year? Our redesigned Suite 100 pays homage to the birth of modern luxury in the 1990s, when the hotel opened. Interior designers Cynthia Forchielli and Helen Glynn of Forchielli Glynn, LLC (who redesigned all our guestrooms, suites and private villas) created dazzling décor for Suite 100, inspired by the glamour of the awards season when the hotel hosts Hollywood VIPs and celebrities. Photographic murals depicting a red carpet arrival flank the walls in the living/dining area. Dramatic black wood floors provide a stage for the sumptuous seating in lush velvets and silks, and the dining table has a sparkling crystal ring chandelier. Throughout 2014, guests can book a Suite 100 overnight package including VIP-worthy amenities: a private poolside cabana; a body scrub and spray-tan treatment for two in The Peninsula Spa; and customized evening plans curated by our chief concierge, James Little, renowned for his ability to book any restaurant in town and secure great seats to any concert or sports event.

This fall, we begin renovation of The Belvedere, our signature restaurant and the only AAA Five-Diamond restaurant in Los Angeles for 20 consecutive years. We will expand the patio to accommodate more outdoor seating and remove partitions in the main dining room so everyone has a garden view. Executive Chef David Codney’s new menu will emphasize simply prepared, fresh fish and organic farm-to-table salads and entrées.

Because we won so many awards this past year, including “Best Hotel in the United States” in the 2013 Global Traveler GT Tested Reader Survey, we invite guests to enjoy our “Celebrate With Us” one-night package throughout 2014, which includes a bottle of Nicolas Feuillatte Champagne and daily American breakfast for two.

What makes The Peninsula Beverly Hills unique? The Peninsula Beverly Hills offers the ambience of a luxurious resort with lush tropical gardens and a beautiful rooftop pool, all hidden in the heart of Beverly Hills, and continuously delivers the epitome of the guest-centered hotel experience. For example, our “Peninsula Time” flexible check-in and check-out experience lets guests check in and check out any time at no extra charge, depending on availability.

What is the most challenging aspect of running The Peninsula Beverly Hills? We set a precedent for continually exceeding guests’ expectations, so we are in a cycle of raising the bar on ourselves. Wowing guests becomes an infinitely escalating exercise in service.