The Global Business Travel Association (GBTA) believes business travel is a fundamental force for good and brings the industry together to connect, innovate and set new standards. With members from across the globe, GBTA engages the many voices of business travel to build a collective future, providing a platform for buyers and suppliers to come together, connect with peers, grow their network and shape the future of the industry.
Stuck in the Dark Ages. Byzantine. Complicated. Opaque. These are just a few responses from travel industry experts when asked to describe the current state of airline and hotel loyalty programs. And yet program enrollment continues to grow, often at a record pace, proving, once again, we love our points.