Name: Mark Schwab
Title: Chief executive officer
Company, city: Star Alliance; Frankfurt, Germany
Number of employees: 65 from more than 20 countries
Recent project: Securing Heathrow Terminal 2 as the new London home for Star Alliance
First job: Management trainee, Pan Am, Rio de Janeiro
Little-known fact about you: I’m an American Civil War buff.
Mark Schwab’s Business
Essential business philosophy: Deliver the customer promise on a consistent basis across our global and diverse network.
Best way to keep a competitive edge: Engage customers so you know what they really want. Equip your employees so they can deliver on the promise.
Yardstick of success: Continually improving our customer proposition on a global scale: for example, our new lounge at Tom Bradley Terminal at Los Angeles International Airport, opening soon; or bringing all of our member carriers together in the new state-of-the-art Terminal 2 at London’s Heathrow Airport.
Mark Schwab as a Traveler
What is the most important item you take when traveling? My iPad, to stay connected with work and family
How do you spend your time on board? Talk to customers and crew. Clean up the “inbox.” Get some sleep!
What is your favorite restaurant in the world? The French Laundry, Napa Valley
What is your favorite destination in the world? The Golden Triangle: Myanmar, Vietnam, Laos and Thailand
About Your Star Alliance
What is the business concept behind Star Alliance? Star Alliance was founded in 1997 by five airline CEOs, creating the world’s first global airline alliance for the international business traveler. Today, our business proposition is as valid as ever, as no one single airline can offer worldwide travel for today’s globalized business community. Being able to reach all corners of the Earth is essential, and we have therefore placed great emphasis on providing a global network and growing in those markets where international business is expanding. A prime example is EVA Air from Taiwan, our newest member as of this summer. Centered on its Taipei hub, its network further strengthens our presence in Asia, with a particular focus on better access to the growing traffic across the Taiwan Strait.
Why should travelers choose to fly with Star Alliance members? Our 600 million annual customers have a choice of 28 airlines offering seamless global travel to more than 21,900 daily flights to 1,328 destinations in 195 countries.
Our customers receive boarding passes for the entire journey at the airport of origin with baggage checked through to the final destination. Participating in any of our airlines’ frequent-flyer programs enables customers to collect miles and gain status. Miles can be redeemed for travel on any member carriers as well as for upgrades on most member airlines.
Those who travel the most are rewarded with Star Alliance Gold Status, which translates into receiving priority waitlist and reservations, extra baggage allowance, access to more than 1,000 lounges across the globe, priority boarding and priority baggage delivery.
What is the most challenging aspect of your role as CEO? Keeping our diverse membership around the globe engaged and on the same path. This can be challenging but is also the most satisfying aspect of my work. The airline business is a tough, highly competitive and ever-changing industry, so at Star Alliance we are always driving to create bottom-line value for our members that they can’t otherwise generate on their own.
People need a “chance to get some well-needed rest, relaxation and fresh air.” This is a sentiment we all likely share, as does the European Commission, the executive branch of the European Union. The EC included that phrase when it released its plan to help reopen Europe following the COVID-19 global pandemic. While most EU borders remain closed to international travel until at least mid-June, the EC’s plan starts with inter-Europe travel, and are non-binding recommendations and guidelines. European countries still have the final decision, so travelers are advised to check the restrictions of the countries they plan to visit. According to the EC, “blanket restrictions of free movement are replaced by targeted measures.”
Finding a beachfront Punta Cana all-inclusive resort for all ages can be daunting when you want to take home great memories with loved ones but also experience a sophisticated escape. Now, you can have both thanks to a new resort: Finest Punta Cana.
The cruise industry responds to the COVID-19 pandemic with updates on cancellations and rebooking policies. Here’s an update.
Looking for a truly unique travel experience and considering a new vehicle? The Volvo Overseas Delivery Program is the perfect solution to create your own adventure of a lifetime. Volvo allows you to custom order your new automobile tailored to fit your needs and desires. They will fly you to Sweden to pick up your Volvo so you can drive and explore Scandinavia and Europe on your terms for up to two weeks.
One of Barcelona’s newest luxury hotels is located at the corner of modernity and tradition. As the name indicates, The Corner Hotel is situated on a flat corner in Barcelona’s L’Eixample neighborhood, a vast area of the city full of Modernist buildings and grid-like avenues.
MMGY Global Launches Travel Safety Barometer to Track U.S. Travelers’ Perception During Reopening Phase of Pandemic
MMGY Global launched its new Travel Safety Barometer, a sentiment tracking tool created for the travel and tourism industry to track American travelers’ perceptions of safety when it comes to specific travel behaviors as the country begins to reopen following the COVID-19 pandemic. Designed by MMGY’s Travel Intelligence research and insights division, the barometer is an information resource for business and leisure travelers and the travel industry.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.
United Airlines opened a Club lounge inside Louis Armstrong New Orleans International Airport in November 2019. The lounge, near gate C7 in the airport’s new terminal, seats 95 guests and offers free WiFi, and ample power outlets and USB ports. COVID-19 may temporarily affect the lounge’s operating hours and procedures.