Tell Our Readers About The Re-launch Of The Executive Club.
British Airways re-launched the Executive Club on a global scale. Overall, the new program makes achieving and maintaining status more accessible. We’ve introduced a tier level to match oneworld’s Ruby level and changed the name of the mileage currency to Avios. The change brings the program more in line with Iberia’s Plus program; their mileage currency is also known as Avios now. Customers are the heart of our business, and the re-launch was designed with them in mind.
Executive Club now has four tiers — blue, bronze, silver and gold. Among the perks are registered seat and meal preferences, priority check-in, free seat selection, access to lounges and more. Bronze, our new tier, offers business-class check-in and free advance seat selection as well as access to our tier bonus program. For instance, once members reach the bronze tier, they earn a 125 percent Avios bonus. Each tier has its own bonus program. Maintaining status is now also easier. In the past, once members attained status, their tier points were returned to zero; with the re-launch, members keep their points upon achieving status, making elite status easier to attain. This change was a direct result of customer feedback.
It is also easier to earn points, as we increased the tier points offered on longhaul flights. We now have non-air redemption, allowing members to redeem points for hotels around the world and rental cars with Avis. Our new reward flight search tool makes it easier for members to find reward flights. The Reward Flight Saver offers members great value rewards flights to short-haul destinations across Europe.
What Other Updates Or Changes Can Premium Travelers Expect From British Airways
Over the next five years, British Airways plans to invest approximately £5 billion in upgrades and improvements. All the investments and changes will be manifested in better products for our passengers. We also plan to introduce new foods, ingredients and wines across all our cabins. Changes are in the works for World Traveller Plus passengers; the premiumeconomy cabin now serves food from our Club World business-class cabin.
Tell Us About Your Career.
I’m new to British Airways; I joined the team in July 2011. This is my first job in the airline industry, although I’ve worked with a number of airline clients for many years. I came from Ogilvy, where I was the lead on a number of accounts, including British Airways. It’s interesting to work for the company and with the company on the agency side. I’ve worked in both London and New York City throughout the years; I was at Ogilvy in New York prior to my position with BA. I began my career in politics as a speechwriter.
Read This Next
All Reads on This Topic
Read Them All

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Jun 19, 2025The Spa at Terranea Debuts $4.5 Million Renovation
Located at Terranea Resort, a 102-acre oceanfront resort in Rancho Palos Verdes, California, The Spa at Terranea recently completed a $4.5 million renovation of its facilities, led by RVD Associates, a Los Angeles-based, full-service interior design firm. The 50,000-square-foot spa boasts new décor throughout, a new entry and lobby, modernized lockers and bathrooms, refreshed treatment rooms and lounge areas, and a revitalization of the outdoor areas.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
Daily
Jun 18, 2025Don’t Miss These 5 Exceptional Museums in Budapest
There’s a magic to Budapest that’s hard to define. It may be the light or scents or even sounds — regardless, a great way to get a feel for this beautiful location is through its outstanding collection of museums. Here are a few to consider:
Daily
Jun 18, 2025A New Coastal Community Rises in the Dominican Republic
Real estate development firm BECCA and strategic architecture and planning partner GRITT teamed up for a new project, The Don Dom. This new gated residential complex is set to open in 2027 in the heart of Dominicus-Bayahibe, and aims to blend the ease of resort-style living with comfort and privacy.
Sponsored Content
Royal Air Maroc Marks Five Years with oneworld: Strengthening Connectivity Between USA and Africa and Expanding Global Reach
Royal Air Maroc proudly enters its fifth year as a member of the prestigious oneworld alliance. Since joining in April 2020, RAM has demonstrated resilience during the COVID-19 pandemic, emerging as a dynamic airline that enhanced its digital services and expanded its network. The airline plans to grow its fleet to 200 aircraft by 2037, reinforcing its global presence.
eFlyer Reviews
Jun 18, 2025W Costa Rica – Reserva Conchal Review
On Costa Rica’s north Pacific Coast, the tranquil, 150-room W Reserva Conchal is located in a 2,300-acre, government-protected wildlife preserve encapsulating much of the country’s incredible eco-diversity. Habitats include mangroves, estuaries and a tropical dry forest; these places are home to howler monkeys, coatis, iguanas, magpie-jays, and perhaps a jaguar... if you can tear yourself from your room, that is. My Spectacular Ocean Escape was exactly that, decked out in vibrant hues to mirror the expansive views of lush foliage and tropical flowers (and ocean beyond), while incorporating indigenous patterns of tico culture. Design details included a green leather headboard and free-form leather sofa, a blue and orange mural, and tropical hardwood furnishings and paneling. A surfboard was reimagined into a shelf for the coffee station in a clever nod to the region’s surfing culture. The massive bathroom’s oversized shower looks out onto the vegetation, and my balcony was the perfect nook to sip wine with a side of sunset.
Radisson Collection Debuts in France in Lyon
eFlyer News
Jun 18, 2025June 2025
Jun 18, 2025Immerse in a Blissful Haven of Wellness at AVA Resort Cancun and Its New Spa
It’s hard to imagine a mother’s trip with her adult daughter could get any better. We’d lounged by what’s likely the largest pool in Cancún — perhaps even on the Riviera Maya — sharing secrets and consummate laughter. We chose gluttonously from an array of 17 compelling bars and restaurants, each with its own theme, from Mexican to Italian to Japanese; practiced yoga atop a promontory hovering over the sea; and toasted sunsets with margaritas. But now, when pampering wellness calls, we spend the day in Mexico’s buzziest new spa: The SPA at AVA. Amazingly, while at the spa, things get yet more mother-daughter, bond-making sweet ... our trip’s absolute pièce de résistance.
Sponsored Content
Royal Air Maroc Introduces Groundbreaking Safety Video: A Captivating Invitation to Discover Moroccan Heritage
Royal Air Maroc continues to elevate the passenger experience with the launch of its new in-flight safety video — a cinematic journey that seamlessly blends essential safety instructions with a celebration of Moroccan cultural heritage.
eFlyer Lead
Jun 18, 2025Anti-Tourism Protests Ramp Up in Europe
From firing water guns to forcing the Louvre to shut down, protests have escalated across Southern Europe in response to overtourism. Overtourism is a growing problem in popular destinations around the world, affecting the environment, cost of living, housing availability and the overall happiness of locals.
ShareThis