When Lee Ehnqvist lets her three children taste her handcrafted cupcakes, she isn’t just an indulgent mother. As one of the bakers at Mormor, a boutique cupcake shop in downtown Helsinki, Ehnqvist is also studying their faces while they eat to see if the kids are enjoying both the flavor and the colorful design on top.
According to the U.S. Small Business Administration’s Office of Advocacy, small businesses create two-thirds of net new jobs and account for nearly 48 percent of the U.S. private sector workforce. And small- and medium-sized businesses outpace all other sectors as one of the fastest-growing in the United States. InterContinental® Hotels Group (IHG) goes above and beyond to create opportunities for this segment with its IHG® Business Edge program, voted Best Small- to Mid-Sized Business Program in Global Traveler’s 2019 GT Tested Reader Survey awards.
Our first inkling this would not be just another noisy, fumy ride on a snowmobile was on the way up to the Mýrdalsjökull Glacier, when the Super Jeep ahead of us stalled in knee-deep snow. The second clue came at base camp, where we signed the customary liability waivers and spent half an hour gearing up in boots, coveralls, balaclavas, helmets and insulated gloves. Members of our group took turns snapping photos of each other in our spacesuit getups — goofy, sure, but totally appropriate given the otherworldly nature of the terrain we were about to cover.