Name: Bruce Dickinson
Title: Vice president and chief project engineer, 747 program
Company, city: The Boeing Co.; Chicago (headquarters); Everett, Wash. (747 factory)
Number of employees: More than 170,000 company-wide
Recent project: Director of engineering, 777 and 767 programs
First job: Stress analysis, Boeing C-17 side-of-body wing fairing
Little-known fact about you: I conducted onboard testing on more than 1,000 stall maneuvers during my days in flight testing.
Bruce Dickinson’s Business
Essential business philosophy: Transparency, authenticity and teamwork
Best way to keep a competitive edge: Never slow down, always improve and never stay satisfied.
Yardstick of success: Market-leading airplane capability, with market-leading dispatch reliability in service and a fully empowered team
Bruce Dickinson as a Traveler
What is the most important item you take when traveling? A completely customer-focused attitude
How do you spend your time on board? Absolutely loving the flying experience and evaluating each detail of the aircraft I am on, and the service of the airline
What is your favorite restaurant in the world? Gonpachi in Tokyo
What is your favorite destination in the world? Hong Kong
About The Boeing Co.
Recent industry reports suggest rising fuel costs are making four-engine planes redundant. What is Boeing’s view?
Fuel burn per seat for passenger airplanes, and fuel burn per cargocarried are the distinctive measures of airplane efficiency in the industry. The 747-8 has the lowest fuel-burn per seat and fuel-burn per cargo carried of any airplane in its class, so that makes this airplane enticing for any operator that needs aircraft of this size.
In addition, four-engine airplanes offer unique advantages compared to two-engine airplanes. In particular, the 747-8 has superior capability at high-altitude and hot-temperature airports. This flexibility allows airlines to operate out of challenging airports and provides greater capability to the operators.
There is market opportunity for large four-engine aircraft like the 747-8 to serve the large airplane market. The Boeing Current Market Outlook forecasts a 20-year demand for 760 large wide-body airplanes worth $280 billion.
What are your views on the future of the 747?
The 747-8 is an incredible airplane and it is only getting better. The in-service fleet has been performing very well since entry-into-service with exceptional dispatch reliability, utilization, and passenger feedback. To date, our customers have conducted revenue service at more than 100 airports around the world. In addition, it’s important to remember that the 747-8 Intercontinental has only been in revenue service for just over one year.
We are committed to and confident in the 747-8 and the value this airplane provides airlines and their customers, which is why we are currently performing our Performance Improvement Package program and are exploring additional improvements to incorporate into our airplane.
Read This Next
2013 Airline Of The Year And Hotel Of The Year
2013 / December 2013
Dec 5, 2013All Reads on This Topic
Read Them All
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedSeptember 2023
Sep 25, 2023More Cruise Lines Move Toward Sustainable and Eco-Friendly Voyages
Less than five years ago the world’s first hybrid cruise ship, Hurtigruten Expeditions’ MS Roald Amundsen, set sail for Antarctica in November 2019 with 450 passengers. The battery-hybrid-powered ship, named for the first man to cross the continent and reach the South Pole, was built specifically for voyages in polar waters. Its battery-hybrid power reduces the ship’s consumption and CO2 emissions by 20 percent compared to equally sized ships.
Sponsored Content
Greece: A Life-Changing Experience
Experience the life-changing destination of Greece by exploring its island gems in the Ionian Sea. Scattered off the western coastline of Central Greece, to the south of Peloponnese, the Ionian Islands are an island group comprising large and small islands.
Daily
Sep 25, 2023What to Do If You Leave Something Behind on a Plane
A few months ago, I flew Polaris business class on a United flight from Dulles (IAD) to Paris (CDG). It was only when I got to my hotel in Paris I realized that I didn’t have my iPad or its bag or accessories. Since I had been working on it in the restaurant in the Polaris lounge and then went directly to the gate, I knew I either left it propped up on my table when I packed up or in my business-class seat. But what was the best method to alert the airline about my careless mishap and (hopefully) retrieve it? With spotty data and WiFi, searching for information on my phone was frustrating and slow. Here’s what I learned from the anxiety-inducing experience (and unexpected ending) about what to do if you leave something behind on your flight:
Daily
Sep 25, 2023This 5-Star Resort Forms a New Identity on the Pacific Ocean
Solmar Hotels & Resorts introduces Grand Solmar Pacific Dunes, previously known as Grand Solmar at Rancho San Lucas, in Cabo San Lucas, Mexico. The hotel renewed its name and image to highlight the property’s natural attributes while maintaining the quality of its services and experiences.
Sponsored Content
Fill Your Heart with Ireland
Whether it's the people, the craic (fun) or the coasts, travelers always find something to love about the island of Ireland. What fills your heart?
Daily
Sep 25, 2023Up Norway Announces New Sustainable Journeys
Specializing in bespoke adventures in some truly spectacular locations, Up Norway proves sustainability and luxury can go hand in hand. Ideal for families and small groups, the newly launched Coastal, Rural and Urban Norway Journey takes travelers on an immersive, eight-day expedition embracing the concept of slow travel.
Daily
Sep 21, 2023Soak in Philadelphia’s Charm with This Epicurean Lovers Weekend Getaway
If fabulous food and beverages are a must-have for any weekend getaway, then look no further than the City of Brotherly Love. Whether your palate has a penchant for vibrant Latin American fare or cozy French cuisine, whether you're an oenophile looking to swirl, sniff and sip your way around the globe or you’d rather sample farm-to-glass cocktails, Philly’s got it all this fall. (With the exception of Bolo, which is a short taxi or Uber ride away and definitely worth the trip, the rest of these spots are all within walking distance of each other.)
Sponsored Content
Join the Global Movement: GBTA Drives Business Travel Through Community, Learning and Advocacy
The Global Business Travel Association (GBTA) believes business travel is a fundamental force for good and brings the industry together to connect, innovate and set new standards. With members from across the globe, GBTA engages the many voices of business travel to build a collective future, providing a platform for buyers and suppliers to come together, connect with peers, grow their network and shape the future of the industry.
Daily
Sep 21, 2023These Hotels Have Some of the Best Room Views in the World
From Santoríni to Dubai to New York, some hotels just have that “it” factor that draws visitors far and wide. For some hotels it’s their proximity to popular landmarks and attractions, for others it’s their amenities. But these hotels have something few can claim: a true room with a view.
ShareThis