Name: Todd Neuman

Title: Executive Vice President, North America

Company: South African Airways

Number of employees: 85 employees in North America

Recent project: Expanding South African Airways’ membership in Star Alliance and working on interline and codeshare agreements with Star Alliance partners

First job: I worked for Delta Air Lines, on the ramp in Chicago, for two summers in college. I’ve always been fascinated with this industry.

Little-known fact about you: People might be surprised to learn I’m also a private pilot.

Your Business

Essential business philosophy: As a manager, I believe in working as a team and in having strong relationships from the partnership perspective.

Best way to keep a competitive edge: Reading about the industry in industry publications; talking with key accounts, including corporate travel managers and tour operators; and using customers as a source of information. Our customers tell us how we measure against the competition, and we take that feedback seriously.

Yardstick of success:  We gauge success by a number of different variables, most notably revenue, but we also use customer feedback and awards to measure success.

As a Traveler

Most important item you take when traveling: My laptop and my cellphone. Everything else can be bought.

How you spend your time on board: Working, especially on long flights with uninterrupted time to catch up on work. Whenever I’m flying to South Africa, I take advantage of the lie-flat Premium Business seats to rest and sleep. It makes such a difference.

Favorite restaurant in the world: I’ve traveled extensively and had many unique dining experiences. Some standouts include a family-run Italian restaurant in Padua, Italy; a French meal in an underground wine cellar during a conference in Saint-Émilion, France; and a bush dinner following a game drive in South Africa, enjoying an outstanding meal while game rangers protect you from lurking wild animals.

Favorite destination: This is a tough one. The United States has many beautiful cities, and I’ve been fortunate enough to visit and live in several. I’m beginning to scratch the surface of the culture and history in Southern Africa, and it is amazing. I often visit for work, but I find time to discover something new while there, and it never disappoints.

About Your Brand

What travelers can expect from South African Airways: Nearly all of our international flights are long, ranging from 10 to 18 hours. With this in mind, we strive to ensure our passengers’ comfort. Our business-class cabin offers 180-degree lie-flat seats, and our economy class offers the most legroom of any carrier to South Africa, by up to three inches. We want passengers to feel at home and arrive refreshed, and we recognize it’s both the little things and the big things that make a flight special.

What makes South African Airways’ business class unique: South African Airways was one of the first to install a fully flat business-class seat, about 10 years ago. We’ve also been named the most comfortable business-class seat by SKYTRAX. Our service is uniquely South African, with warm hospitality, cuisine from celebrity chef Reuben Riffel and the finest South African wines. And the rainfall showers in our lounges help passengers arrive refreshed.

Most challenging aspect of growing the airline in North America: It’s a tough and competitive industry, but we believe our service matches the current demand. We work hard to promote the destination for those who’ve never traveled to South Africa and may not immediately think of it as a place to visit or do business.