Name: Juergen Siebenrock

Title: Senior vice president, The Americas

Company, city: Lufthansa German Airlines; East Meadow, N.Y.

Number of employees: 10,000 in entire Lufthansa Group

Recent project: Lufthansa further developed its South American markets and introduced the Airbus A380 to Houston and a brand-new Boeing 747-8 to the United States.

First job: Country manager, Saudi Arabia and Yemen, for the cargo department of Lufthansa German Airlines

Little-known fact about you: I am a lawn addict — I love to see, smell and experience different types of lawns.

YOUR BUSINESS

Essential business philosophy: I like Colin Powell’s leadership principles. One of those is: “Don’t be buffaloed by experts and elites. Experts often possess more data than judgment. Elites can become so inbred that they produce hemophiliacs who bleed to death as soon as they are nicked by the real world.”

Best way to keep a competitive edge: Keep challenging yourself. Keep challenging the status quo. Keep turning every stone around. Never lose sight of customers and competition.

Yardstick of success: The satisfaction of customers, the satisfaction of employees and the satisfaction of shareholders

AS A TRAVELER:

What is the most important item you take when traveling? Newspapers, magazines and books

How do you spend your time on board? Reading

What is your favorite restaurant in the world? A hidden coffee bar in the harbor of Bermuda

What is your favorite destination in the world? Machu Picchu in Peru

ABOUT YOUR BRAND

What can premium travelers expect from Lufthansa’s new business-class cabin? With our new business-class concept, the entire cabin feels bigger and more spacious. The welcoming design and the new V-shaped seating arrangement create a harmonious atmosphere, inviting passengers to relax. The new business-class seat boasts a horizontal sleeping surface measuring 6.5 feet in length. At the press of a button, it converts into a comfortable bed. The seat impresses with the exceptional comfort it offers as a flat bed or as an upright or reclining seat, with its intuitive adjustments, additional storage space and enhanced entertainment system.

What makes Lufthansa’s product unique? Reliability, predictability, customer orientation, innovation, high quality, commitment to sustainability, a dense network and seamless cooperation with partners

What can travelers expect from the airline in the future? Lufthansa is committed to making further innovations for an unforgettably comfortable and unique customer experience.