Name: Florence Quinn
Company, city: Quinn PR; New York and Miami
Number of employees: 50
Recent project: Building our 10,000-square-foot penthouse office in Manhattan
First job: Picking strawberries for 10 cents a quart when I was 14
Little-known fact about you: I can make animal calls, from guinea pig to elephant.
Essential business philosophy: Be yourself.
Best way to keep a competitive edge: Love what you do and work hard.
Yardstick of success: Progress, not perfection
Florence Quin as a Traveler
What is the most important item you take when traveling? Laptop packed in an L.L.Bean bag with newspapers and magazines
How do you spend your time on board? Working
What is your favorite restaurant in the world? Black Dog, Martha’s Vineyard, circa 1977
What is your favorite destination in the world? Carmel Valley, Calif.
About Your Quin PR
Give our readers a brief history of Quinn PR.
I started Quinn in 1987. It didn’t register with me that starting a business in an economic downturn could be a bad idea; I was too excited, and every client felt like a gift. I never had a company-wide business plan other than profitability goals. I’ve kept the focus on the work. When we won our first Platinum HSMAI Award, they invited me to the gala to receive it on stage. We opened Miami because we were up for a cluster of Florida hotels we knew we couldn’t win without an office there. In the pitch, we took a chance and committed to opening an office in Miami; we opened and won the business.
What is the biggest challenge in travel public relations?
Mastering the shift to content creation and distribution. I love this area because it’s what we do anyway, but now we are only limited by our imaginations. Content can be many things — a creative idea, a story, a slide show, a blog post, a social media campaign, a top list, a press release, a cause-related marketing program and more. The big shift in distribution is toward owned and paying for non-owned.
What are your favorite travel hot spots and advice to women travelers?
My favorite places are anywhere where I can walk and hike. This summer on Martha’s Vineyard I walked between my house, the Chilmark General Store, the library, yoga and the beach. If traveling solo or with folks who don’t like to hoof it, I recommend walking/hiking on populated paths; carrying a cellphone for safety; and inviting someone you meet in exercise class, for example, to join you. Now that we represent VBT Bicycling and Walking Vacations and Country Walkers, I am looking forward to going on my first group-walking trip — maybe Italy.
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FOR THOSE OF US PASSIONATE about wellness pursuits and who feel most at peace close to the sea, there’s nothing quite like the synergy offered by a floating spa integrated into the setting of a luxurious cruise ship. I’m sailing through the Mediterranean from Rome to Barcelona, discovering along the way that the Crystal Life Spa & Beauty Salon on board the Crystal Serenity provides not only the element of high-end indulgence but also the cruise line’s signature commitment to attention and service.
CONSIDERING THAT JUST A LITTLE more than a century ago — 1910, to be exact — Miami’s population was only about 5,400 people, it’s easy to see why this South Florida hot spot has long been considered a boomtown. And the evolution continues to impress as the city gears up to welcome an array of new services, amenities and experiences.
United Airlines announces a number of new routes.
Ethiopian Airlines added a daily non-stop between Brussels (BRU) and Addis Ababa (ADD). The carrier previously made stopovers in Vienna (VIE) three days a week, increasing the journey time from seven hours to nine.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.
Last month, British Airways announced plans to offset carbon emissions from all its flights within the United Kingdom. The initiative begins next year and carbon emissions are offset via the United Nations’ carbon offsetting scheme, which invests in carbon reduction projects around the world, such as reforestation and rainforest protection.