Name: Amit Arora

Title: Chief Sales and Marketing Officer

Company, City: Emaar Hospitality Group, Dubai

Number of employees: 3,400-plus

Recent project: Opening of Armani Hotel Milano, November 2011

First job: Disney’s Grand Floridian Resort & Spa, 1995

Little-known fact about you: I am an avid collector of stamps and coins, with some very rare ones in my collection.

Your Business

Essential business philosophy: Aim high for the moon, and if you miss, you will still shine among the stars.

Best way to keep a competitive edge: Be innovative and always dare to be different.

Yardstick of success: Think BIG.

As a Traveler Most important item you take when traveling: My iPad

How you spend your time on board: Reading; it is the only “me time” I manage to get.

Favorite restaurant in the world: At.mosphere, Burj Khalifa, Dubai(the world’s highest restaurant)

Favorite destination: Berlin, Germany

About Your Brand

What can travelers expect from a stay at The Address Hotels + Resorts and Armani Hotels & Resorts?

The Address Hotels + Resorts is a modern brand focused on a “onesize-fits-one” strategy where guest benefits are the priority. Positioning its messaging as “Where Life Happens,” The Address offers a more personal and approachable experience in a lifestyle environment for business, leisure or group travelers.

Armani Hotels & Resorts target connoisseurs valuing excellence, style, privacy and elegance. The hotels bring to life the “Stay with Armani” promise, an exceptional experience defined by the highest standards of aesthetics and service excellence in addition to the Armani name, based on the philosophy that travel is as much an emotional journey as a physical one.

The Address Hotels & Resorts has many hotels in Dubai and other parts of the world, with many more on the horizon. To what do you attribute this growth?

The Address Hotels + Resorts established its strong credentials in its primary market of Dubai with record occupancy levels. A key reason for the brand’s success is the clear differential we bring to the hospitality sector, globally; our operational approach to offer tangible guest benefits appeals to our visitors, while all our hotels are in unique locations.

Additionally, we benefit from Dubai’s evolution as the tourism hub of the region, with a record 51 million passenger arrivals at Dubai International Airport and more than 34 million passengers flying Dubai’s Emirates airline in 2011. The city hosted 9.3 million tourists last year; this robust growth is a positive force in the growth of The Address brand.

Who are the typical guests at The Address Montgomerie Dubai?

Despite being located on a golf course, The Address Montgomerie Dubai is not only popular with guests on a leisure golf trip but also with a lot of corporate clients.