On my first visit to Tokyo 30 years ago, I was so blown away by the city’s energy, I knew I had to stay. I got a job at a travel magazine and lucked into an apartment belonging to a friend of a friend. It didn’t take long to realize I had scored big.
My apartment was in Aoyama, one of Tokyo’s most coveted addresses. Although the capital can be bewilderingly chaotic with its dense crowds, packed subways and towering skyscrapers, its homey neighborhoods make the megalopolis seem like nothing more than a series of small towns. I fell in love with Aoyama and adjacent Harajuku’s laidback atmosphere; sidewalk cafés; and narrow, twisting streets lined with ethnic restaurants and one-of-a-kind boutiques.
I’ve returned often to my old stomping grounds, now arguably the hippest neighborhoods in Tokyo if not all of Japan. While there used to be distinct differences between the two — Harajuku was teenybopper fashion heaven, Aoyama was for trendsetting yuppies — the boundary lines have blurred.
Nowadays many people refer to the area simply as Omotesando, after the boulevard that links Aoyama and Harajuku and which is lined with zelkova trees and cutting-edge architecture. What sets Omotesando apart is its exuberant youthfulness, notable in a country where people over 65 account for more than 20 percent of the population, the highest percentage in the world. Grab a seat at a sidewalk café and you’re treated to one of the greatest fashion shows on Earth, a never-ending parade of designer clothing, edgy outfits from up-and-coming fashion houses and street styles that range from Lolita and Gothic to personalized getups you won’t see anywhere else.
Young Tokyoites flock to Omotesando on weekends like other urbanites might flock to the beach. Laforet has been the barometer for the newest trends in youthful clothing since 1978, while shoppers with money to burn peruse the upscale shops in Omotesando Hills, designed by Tadao Ando. Omotesando is a who’s-who of international designer stores, from Tod’s to Prada, but it’s also a center for homegrown stores like Issey Miyake’s Reality Lab and A Bathing Ape.
Here, too, are diminutive shops selling only chopsticks (Ginza Natsuno), calligraphy (Carré MOJI), incense (Shoyeido), items for Japanese flower arranging and the tea ceremony (Tsutaya), and even condoms (Condomania). Oriental Bazaar has long been Tokyo’s best store for Japanese crafts and souvenirs.
I love getting lost in Omotesando, exploring backstreets and discovering new shops and restaurants. But then I slip away to Meiji Jingu Shrine, dedicated to the emperor who brought Japan into the industrial age. Buried deep within a forest, it brings continuity to a neighborhood that’s constantly changing yet remains forever young.
Read This Next
Lotte Hotel Seoul
2014 / February 2014
Jun 1, 2016All Reads on This Topic
Read Them All
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Sep 25, 2026Why Lake Placid Belongs on Every Holiday Travel List
Lake Placid, New York, should be on your winter travel radar. With its snow-covered Adirondack peaks, charming Main Street and winter traditions, the destination creates a sense of nostalgic holiday fun.
Sponsored Content
Extraordinary Moments, Made to Keep
The Excellence Collection offers a curated collection of luxurious resorts across Mexico and the Caribbean, promising exceptional experiences for every guest and taste. From upscale suite concepts to a plethora of gourmet dining options, from wellness experiences to curated activities, The Excellence Collection guarantees all this and more.
Daily
Sep 25, 2026New Branding for Luxury Palace Cairo Hotel
One of Kempinski’s most distinctive palace hotels, the Royal Maxim Palace Kempinski, has just been rebranded as Kempinski Palace Cairo. Conveniently and centrally positioned in New Cairo, this 5-star property combines classic European elegance with the hospitality for which Egypt is recognized. Offering 245 swish rooms and suites, The Palace Spa by Resense, expansive event spaces, and a selection of culinary experiences, the hotel provides guest with a serene base that’s just 15 minutes from Cairo International Airport.
Daily
Sep 25, 2026Orient Express Sailing Yachts Announces Ocean Rebirth Wellness Retreat with Guerlain
Oct. 12–26, 2026, Orient Express Sailing Yachts and Guerlain welcome guests to an immersive journey with Ocean Rebirth, a fourteen-night wellness retreat aboard Orient Express Corinthian.
Sponsored Content
Global Traveler Hosted Trip on the Transcend Connect
JOIN GLOBAL TRAVELER ON ITS NEXT TRIP!
Daily
Sep 24, 2026Kimpton Mirador Pacific Grove Adds New Amenities, Programming
Opened in early 2026, Kimpton Mirador Pacific Grove continues its momentous year with newly added amenities and programming. Located in one of California’s most charming and culturally rich coastal towns, the hotel brought a new luxury lifestyle offering and a fresh spirit to the Monterey Peninsula.
4 Ways to Spend a Weekend in Cleveland, Ohio
Daily
Sep 23, 2026Review: Sage Lodge Resort & Spa
eFlyer Reviews
Sep 23, 2026Airlines
Sep 23, 2026American Airlines, Condor Airlines Announce New Interline Agreement
American Airlines and Condor Airlines expand their international partner network with a new interline agreement, providing travelers with a wide range of new connections. Passengers can expect connections to more than 150 cities through Condor’s trans-Atlantic gateways in major hubs like JFK, BOS and LAX.
Sponsored Content
GET TO KNOW TAP FORBIZ
Unlock flexible, refined business travel with TAP Air Portugal’s program, TAP FORBIZ. Developed for small, medium and large Companies, with options for corporate events, TAP FORBIZ offers exclusive advantages adapted to each type of business.
eFlyer News
Sep 23, 2026Amex to Open First Centurion Lounge in Continental Europe at Amsterdam Schiphol
American Express officially became the first global credit card company to operate a lounge at Amsterdam Airport Schiphol. The brand’s Centurion Lounge opened at AMS Sept. 17, spanning nearly 6,000 square feet and offering a plethora of amenities.



ShareThis