Uber’s New Rewards Program
Photo: © Ognian Setchanov | Dreamstime.com
In an attempt to cater to travelers like hotels and airlines do — rewarding return customers for continued use — Uber created its own loyalty program for frequent riders: Uber Rewards.
Riders will earn one point for each dollar spent toward Uber Pool rides or Uber Eats purchases; two points per dollar for rides in an Uber X and three points per dollar spent on rides in an Uber Black or Uber XL. Uber members can earn their way to different tiers of membership: Riders start at the Blue level; 500 points gets riders to Gold; 2,500 points leads to Platinum status; and 7,500 points takes riders to the highest level, Diamond. What’s more, Uber will factor in your ride history from the past six months to determine your entrance level into the program.
After amassing points, riders can redeem them for perks such as priority airport pick-up or price locks during high-traffic periods or inclement weather. Other perks include free delivery for Uber Eats orders, priority support through the app’s service system and flexible cancellation policies.
At the time of printing, Uber’s program was available for riders in Atlanta, Denver, Miami, New Jersey, New York City, Philadelphia, San Diego, Tampa and Washington, D.C.
Uber’s future plans involve expanding the program to international cities and to combine it with Jump bicycles and e-scooters to give riders more ways to earn and redeem.