WHAT AN INCREDIBLE SHOCK to realize 15 years have passed since we first put Global Traveler into the hands of our readers! I recall people asking if the world needed another travel magazine. I usually replied, “No, but we always need something better,” and that has been our goal.

We achieved this success by extending the brand into trazeetravel.com and whereverfamily.com since celebrating our 10th anniversary. We have adapted and changed, but Global Traveler and globaltravelerusa.com continue to advocate for the aims of the frequent traveler.

Our target strategy of writing and designing a magazine for business/luxury travelers sets us apart from the mass consumer titles, websites and blogs. Our readers can never be tagged as road warriors or armchair travelers. They are dynamic and energetic travelers who collect destinations and experiences with as much concern as others collect recipes. Often, they combine business and leisure trips but then take off for that once-in-a-lifetime experience.

In the past 15 years we strove to be a market leader through our circulation, marketing research and the unending copy we produce exclusively for you.

Highlights of our history include the launch of the magazine in 2004, shifting the number of yearly issues from the original 10 to 12 and now to 16 editions. We redesigned the publication at the height of the recession, adding to its size and creating a wider format. Finally, we relaunched our website, globaltravelerusa.com, (multiple times) to include daily articles, news and deals and better searchability and search engine optimization. Monthly unique visitors continue to grow. Add to this trazeetravel.com and whereverfamily.com in the past five years, and FX Excursions more than a year ago, and you can see we reach a dynamic and diverse market. Trazee Travel also went through a redesign this past year, with the goal to keep all our content fresh and relevant.

Of course, we benefit from fantastic trips all around the world from Egypt to Portugal and Rio to London. When asked if it was all worth it, I say without a doubt, “Yes!” I owe a great deal to the dedicated team here at FXExpress Publications, Inc. We could never have made it without their consistent and ongoing efforts.

There is always room to do things better or in a different way. Join us for the next 15 years of adventure!