FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Stepping Up: Premium Economy Takes Off as Customers Seek Elevated Comfort and Amenities

by Eugenia Lazaris

Oct 9, 2023

© Air Canada

October 2023

The demand for travel has steadily risen since the world began its slow recovery from the COVID-19 pandemic. With that rise came a dramatic increase in the desire for comfort, dignity, privacy and pampering on airplanes. Recent trends show travelers are not just eager to get back out to see the world, but their values also shifted as they seek more meaningful travel that includes embracing and expecting more humane and accommodating travel conditions.

Today’s travelers are no longer satisfied with spending long hours crammed into uncomfortable, cramped seats, especially on long-haul international flights, and are willing to pay more for the chance to enjoy the flight in order to be better rested when they arrive at their destination. While first class and business class can cost a small fortune, premium economy cabins offer a happy medium, enabling passengers to enjoy some of the creature comforts and conveniences of business class without getting the full experience or full cost of a cabin upgrade.

Premium economy cabins, which exist under different names depending on the airline (such as Premium Comfort Class offered by KLM and World Traveller Plus on British Airways), include many appealing features that create a high demand, even with the additional cost. The seats are often bigger, have more legroom, more cushioning and feature upgraded food and entertainment options compared to those offered in basic economy cabins. In our annual survey of the premium-economy products of airlines around the globe, we take an in-depth look at these elevated passenger cabins to understand how they provide upgraded flight experiences and why they have increased in popularity among travelers.

KLM

© KLM

As airlines recognize passenger demand for a more comfortable and privileged cabin, more and more carriers offer some form of premium economy cabin and even add additional rows of seats to existing premium economy cabins located in a designated space between business and economy. Air France offers a premium economy cabin on international flights including voyages to Caribbean and Indian Ocean destinations. In addition to added space, these seats come with a comfort kit — something usually reserved for business or first class cabins — plus blankets, pillows and a bottle of water awaiting each passenger upon boarding.

United Airlines, which offers its Premium Plus cabin on several of its aircraft such as the Boeing 777-200, Boeing 767-300 and Boeing 787-9 Dreamliner, includes several extra conveniences with its Premium Plus seating. Passengers not only get larger seats and extra legroom with chairs that recline further than basic economy seats but also access to power outlets and USB chargers, free alcoholic beverages in addition to standard beverage service, and hot meals including snacks and desserts. Similar to the airline’s business-class seats, these fares on United also include priority boarding and allow guests to check two bags rather than the standard one. In addition to these in-flight perks, Premium Plus passengers have the option to purchase discounted United Club passes, thus extending the benefits of their upgraded seats to the airport experience.

Air Canada, which offers premium economy cabins on its wide-body aircraft servicing both North America and international destinations, offers a host of features designed to give passengers the feel of flying in business class. Premium economy cabins on all flights offer coat service; warm, scented towels; water bottles waiting at your seat upon boarding; and paper menu presentations for hot meal selections. By placing premium-economy seats in a separate cabin space from the other classes, as with other airlines in our survey, passengers feel as if they are receiving the treatment usually associated with flying in a luxury cabin like business or first class.

Swiss

© Swiss

For all flights exceeding two hours throughout North America, Air Canada added a pre-meal bar service for passengers in premium economy. For these flights, an exclusive wine selection allows passengers to choose from two reds and two whites poured fresh from full-sized bottles. This is in addition to the pre-flight service of orange juice or sparkling water offered to boarding passengers on all of the airline’s long-haul international flights.

Earlier this year Swiss International Air Lines unveiled its latest answer to increasing passenger demand for more comfort and space with the first of its new premium economy cabins. All four of its Airbus A340s have been equipped with the new class, and the airline plans to extend the class option to all 12 of its Boeing 777-300ER long-haul aircraft.

Air New Zealand also takes passenger demand into account with the recent addition of a Sky Pantry. This upgrade to the airline’s premium economy cabin extends to economy class and gives passengers a chance to stand up and stretch their legs while they help themselves to snacks and beverages during the flight.

premium economy

© Swiss

The airline will introduce other improvements as it works toward a more sustainable design for its aircraft in an effort to reduce overall carbon emissions. Premium-economy seats will soon be made with modern fabrics instead of leather, reducing the weight of the seat by approximately 2 pounds, and service ware for the cabins will be 20 percent lighter. Together with seats that offer passengers more privacy than economy class and the ability to recline without interrupting the person behind them, Air New Zealand intends to create a world-class environment for passengers to get their best rest while flying.

American Airlines, the first United States-based airline to introduce a premium economy cabin into its long-haul international flight repertoire in 2016, continues to lead at the forefront of recognizing passenger demand with its aircraft design. The airline is in the process of increasing premium seating by more than 45 percent by 2026, with its redesigned new Boeing 787-9 and Airbus A321XLR deliveries starting in 2024.

premium economy

© American Airlines

These new premium-economy seats will more closely resemble business-class seating with added personal seat space and double the amount of personal in-seat storage space than is currently available with existing premium-economy seats. With a reimagined aircraft interior, these new planes will not only feature elevated design elements to create a more elegant aesthetic for passengers but also will include a total of 32 premium-economy seats on the Boeing 787-9 aircraft, an increase from the 21 currently available on the airline’s existing Boeing 787-9 planes. The seats will feature larger in-seat entertainment screens and headrest wings that will not just provide added comfort but also added privacy.

Passengers across the globe are responding positively to the opportunity to fly in comfort and style without having to spring for the high cost of a luxury-class ticket. While the cost of premium economy is understandably higher than basic economy, it is often significantly lower than business class, and today’s traveler appears willing to pay the extra money to fly in comfort and experience a taste of what usually comes with the high cost of a business- or first-class fare. While travelers continue to demand more comfort and better treatment when flying, the number of premium-economy products will likely grow in the future as airlines continue to consider the desires of their customers.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
Daily
Apr 30, 2024

Moxy Williamsburg/Brooklyn Raises the Bar in Bleisure Travel

While Moxy hotels in Manhattan embody the essence of New York City, Moxy Williamsburg/Brooklyn gets down to business with a bleisure travel experience that celebrates the city as an international hub of commerce, trade and trends.

A New Perspective on Incentive Travel

Incentive travel has long been a way for organizations to drive sales and reward employees with opulent trips to exotic destinations. Today it encompasses even more.

Daily
Apr 30, 2024

Six Senses Kyoto Debuts in Japan

Six Senses Kyoto recently opened its doors, making it the first Six Senses property in Japan. Situated closely to iconic heritage shrines and palaces within the ancient capital, Six Senses Kyoto invites guests to escape and enjoy holistic wellness, signature sustainability and out-of-the-ordinary experiences.

Daily
Apr 29, 2024

Hotel Indigo Grand Cayman Announces Dining Concepts Ahead of Grand Opening

Hotel Indigo Grand Cayman is slated to debut May 8. Ahead of its highly anticipated opening, the resort from IHG Hotels & Resorts and Dart Properties announces its diverse restaurant and bar offerings.

The Argosaronic Islands Are Calling

The Saronic or Argo Saronic Islands of Greece call travelers to explore its seven small islands and islets brimming with history, natural sites and more. With most easily accessible by boat, the islands’ proximity to ports of Athens make the Saronic Islands an ideal destination for those preferring shorter boat rides. In fact, trips from Athens ports to the islands take only between 10 minutes and two hours, depending on the island you choose, making them perfect for day or weekend trips. From Piraeus port, you can access Hydra, Spetses, Aegina and Poros directly. Come explore these stunning islands with us and find the inspiration to plan your next trip to these islands. Hydra Hydra town curves around a slope overlooking the Argosaronic Gulf like an amphitheater and is considered one of the most romantic destinations in Greece. Most unique to the island is its lack of vehicles. People on the island get around on mules and donkeys as well as water taxis, making for a peaceful and laid-back day. Hydra lies a two-hour ferry ride from Piraeus port in Athens.

Daily
Apr 29, 2024

Eames Institute of Infinite Curiosity Opens Collection to Public for First Time

As a married couple, Charles and Ray Eames gave shape, literally, to America's mid-to late 20th century. Most of us know them as furniture designers, but they also designed hundreds of other products, from airplane stabilizers to magazine covers to various types of tools. The Eames Institute presently holds more than 40,000 artifacts including prototypes, products and items not originally designed to be retained or preserved but have been collected or retained.

Daily
Apr 25, 2024

This Travel Operator Brings You to an Active Icelandic Volcano

Recently, Iceland has gained the attention of several travel enthusiasts due to recent media coverage showcasing epic lava flows and bursts of white ash smoke. For those wishing to see this in person, Abercrombie & Kent released guided tours and itineraries to Beerenberg Volcano, one of the northernmost active volcanoes in the world.

Experience Luxury and Tranquility at Hamad International Airport’s Hotel

Known as one of the best airports in the world and voted Best Airport in the Middle East by Global Traveler readers, Hamad International Airport aims to set new standards for the airport industry that exceed the expectations of travelers through its facility.

Daily
Apr 25, 2024

Hôtel Royal Unveils evian SPA, the First in Europe

Hôtel Royal Evian Resort, France, recently debuted its all-new evian SPA, the only one in Europe and inspired by the water cycle found in nature.