FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Is Martini Becoming A Generic Term?

Nov 1, 2006
2006 / November 2006

In chapter seven of the 1953 novel Casino Royale, author Ian Fleming’s first venture into the 007 series, suave secret agent James Bond orders “a dry martini. One. In a deep champagne goblet. Three measures of Gordon’s (gin), one of vodka, half a measure of Kina Lillet. Shake it very well until it’s ice-cold, then add a large, thin slice of lemon peel. Got it?”

We got it, especially the part about its being shaken, not stirred (shaking chills the beverage as all vodka drinks should be chilled). But is Bond’s so-very-specific beverage a traditional martini? In fact, it’s not. A traditional martini is usually five or six parts dry gin, one part dry vermouth, shaken, strained into a chilled glass and served with an olive. No vodka.

And with a few variations, that is the elegant liquid classic that blazed through the Jazz Age to capture the intrigue of connoisseurs and — by the end of World War II — nearly everyone else.

But cocktails, like hemlines, have their ups and downs, and eventually the martini lost its notoriety — until America embraced vodka. As this ubiquitous spirit became a fashionable substitute for aromatic gin, purists were shaken — not stirred — declaring the death of the martini. Trendsetters, though, heralded the rebirth of the cocktail Bond made famous.

The trendsetters were right.

The martini has soared to new prominence with versions made with brandy, rum, port, sake, tequila, cranberry juice, fresh ginger, hot pepper — you name it. Is this possible?

“It depends on how one defines martini,” said Dale DeGroff, bar master extraordinaire. “In 1806, the word ‘cocktail’ was the name of a particular drink. Other drinks disappeared but the name cocktail stayed, becoming the generic word for hundreds of other drinks. That’s what happening with ‘martini.’ For a new generation, it has become another word for cocktail.”

In 1953 James Bond already sensed the change when he demanded both gin and vodka in his martini, albeit a specific gin, a generic vodka. Two years later, in chapter five of “Moonraker,” it was a martini made with a specific vodka, “prewar Wolfschmidt from Riga,” that intrigued him.

And what kind of a martini will Bond be ordering when “Casino Royale” hits theaters this month? We can only guess that it will be cutting edge. After all, Bond is a man who keeps up with the times.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
June 2026
Jun 6, 2026

New Restaurants, Bars in Napa Valley

Napa Valley enters summer with new openings. In Calistoga, Chef Erik Anderson will soon debut Ilora alongside the more casual TR Bar. Featuring modern California fare with fresh ingredients, Ilora will be the region’s newest fine-dining destination, created in partnership with Theorem Vineyards owners Kisha and Jason Itkin.

Global Traveler Hosted Trip on the Transcend Connect

JOIN GLOBAL TRAVELER ON ITS NEXT TRIP!

Daily
Jun 5, 2026

See Eclipse in Algeria with New Small-Group Expedition

If you’re already dreaming of viewing the rare eclipse event in North Africa next summer, it’s not too early to begin planning. Geographic Expeditions has organized a small group expedition promising an incomparable experience around this extraordinary astrological event.

June 2026
Jun 5, 2026

Pursue “La Dolce Vita” in the Rolling Hills of Tuscany

Dreaming of a vacation spent under the Tuscan sun? You’re, quite obviously, not alone. See the seminal 2003 film starring Diane Lane pursuing a fresh start in the hilltop town of Cortona, or Elizabeth Gilbert eating, praying and loving her way through the medieval village of Montepulciano a few years later — a journey cinematically depicted by Julia Roberts.

IHG Business Edge: A Smarter Way for Small- and Mid-Sized Businesses to Travel

IHG Business Edge is a complimentary travel program designed to help small- and mid-sized businesses manage travel more efficiently while saving on hotel stays. Members enjoy access to guaranteed discounts, loyalty benefits, and partner offers across IHG Hotels & Resorts’ global portfolio of 7,000-plus hotels in more than 100 countries.

Daily
Jun 5, 2026

Conrad Athens The Ilisian Opens

Hilton recently announced the opening of Conrad Athens The Ilisian, marking the rebirth of one of Athens' iconic landmarks. Formerly Hilton Athens, the property underwent a significant transformation.

eFlyer Reviews
Jun 3, 2026

Leopard Sands River Lodge Review

Getting to and from Leopard Sands River Lodge in Kruger National Park is half the fun, as it is a short, scenic drive from tiny Skukuza Airport (possibly one of the most attractive and mellow in existence) and main entrance of Kruger National Park, which turns 100 in 2026. Having evolved into a well-oiled machine since its December 2023 opening, it presents its first “wow” moment 30 minutes before even setting foot on the property. As baggage is brought in from the plane, drivers from the lodge set out a selection of beer; soft drinks; and locally produced dried fruit, nut mixes and biltong (the South African cousin to jerky). It’s a small sample of what’s to come.

An Adults-Only Resort for All the Milestone Moments

On Saturday, Feb.14, Devossion by Live Aqua celebrated its grand opening, marking a significant milestone for Grupo Posadas and the Live Aqua brand. This adults-only resort focuses on celebration, authentic Mexican experiences and elevated hospitality — perfectly situated in the heart of the Riviera Maya.

eFlyer News
Jun 3, 2026

Delta Air Lines Launches First-Ever Non-Stop Route from United States to Sardinia

For the first time ever, travelers can now fly nonstop from the United States to Sardinia thanks to Delta Air Lines’ newest route. The airline launched the route between New York (JFK) and Olbia Costa Smeralda May 20, operating four times a week. Before this flight, U.S. travelers had to connect via Rome, Milan or other European airports to reach Sardinia.