FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Is Martini Becoming A Generic Term?

Nov 1, 2006
2006 / November 2006

In chapter seven of the 1953 novel Casino Royale, author Ian Fleming’s first venture into the 007 series, suave secret agent James Bond orders “a dry martini. One. In a deep champagne goblet. Three measures of Gordon’s (gin), one of vodka, half a measure of Kina Lillet. Shake it very well until it’s ice-cold, then add a large, thin slice of lemon peel. Got it?”

We got it, especially the part about its being shaken, not stirred (shaking chills the beverage as all vodka drinks should be chilled). But is Bond’s so-very-specific beverage a traditional martini? In fact, it’s not. A traditional martini is usually five or six parts dry gin, one part dry vermouth, shaken, strained into a chilled glass and served with an olive. No vodka.

And with a few variations, that is the elegant liquid classic that blazed through the Jazz Age to capture the intrigue of connoisseurs and — by the end of World War II — nearly everyone else.

But cocktails, like hemlines, have their ups and downs, and eventually the martini lost its notoriety — until America embraced vodka. As this ubiquitous spirit became a fashionable substitute for aromatic gin, purists were shaken — not stirred — declaring the death of the martini. Trendsetters, though, heralded the rebirth of the cocktail Bond made famous.

The trendsetters were right.

The martini has soared to new prominence with versions made with brandy, rum, port, sake, tequila, cranberry juice, fresh ginger, hot pepper — you name it. Is this possible?

“It depends on how one defines martini,” said Dale DeGroff, bar master extraordinaire. “In 1806, the word ‘cocktail’ was the name of a particular drink. Other drinks disappeared but the name cocktail stayed, becoming the generic word for hundreds of other drinks. That’s what happening with ‘martini.’ For a new generation, it has become another word for cocktail.”

In 1953 James Bond already sensed the change when he demanded both gin and vodka in his martini, albeit a specific gin, a generic vodka. Two years later, in chapter five of “Moonraker,” it was a martini made with a specific vodka, “prewar Wolfschmidt from Riga,” that intrigued him.

And what kind of a martini will Bond be ordering when “Casino Royale” hits theaters this month? We can only guess that it will be cutting edge. After all, Bond is a man who keeps up with the times.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
Daily
Feb 23, 2024

The Radical: A New Boutique Hotel, Opens in Asheville, North Carolina’s, River Arts District

Once an abandoned 1923 constructed warehouse in Asheville, North Carolina, it took a creative group of designers, artists, musicians, chefs and business folks to transform a neglected, 100-year-old structure into one of Asheville’s most interesting and daring hotel projects.

A New Perspective on Incentive Travel

Incentive travel has long been a way for organizations to drive sales and reward employees with opulent trips to exotic destinations. Today it encompasses even more.

February 2024
Feb 23, 2024

Pickle Up: Get in on America’s Fastest Growing Sport

Early on, pickleball had something to do with pickles. Pickles the dog, that is. In one story, the game was named for a family dog that ran off with the ball between sets.

Daily
Feb 23, 2024

Hôtel Norman Opens Near the Top of Champs Elysées

Located a short walk from the Arc de Triomphe, Olivier Bertrand recently opened Hôtel Norman for those looking to explore the city.

Exclusive Savings: Cruise Along the Danube River with Global Traveler

Exclusive Sailing with Global Traveler

Daily
Feb 23, 2024

JW Marriott Hotel Mexico City Polanco Completes Renovations

JW Marriott Hotel Mexico City Polanco recently completed renovations of its entrances, lobby, culinary concepts and meeting space. This marks the final stage of the renovation, which began in 2021 with the revitalization of its 269 guestrooms and 45 suites.

Daily
Feb 21, 2024

Make Alberta, Canada, Your Next Wellness Getaway

Rich in mountains, prairies, forests and hot springs, Alberta, Canada, takes nature and wellness travel to a whole new level. Combine the beauty of this western Canadian province with relaxation and you’re in for a treat.

Briggs & Riley: Elevate Your Journey with Quality Luggage

Embracing a life well lived often means embracing a life well-traveled. Every journey becomes a canvas for experiences that shape our lives and at the heart of every adventure lies the indispensable companion: quality luggage.

eFlyer Reviews
Feb 21, 2024

Amantaka Review

You know what you’re going to get at an Aman hotel, and also you don’t. Expect peerless service, obsessive attention to detail, architectural elegance worthy of a fashion magazine, a holistic approach to wellness and astounding levels of comfort. But each property is also intimately connected to its setting, and that’s where the surprises lie. For instance, finding yourself on your knees on a sidewalk in Luang Prabang handing out sticky rice to Buddhist monks at 5:30 a.m. isn’t something we expected.