FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
IHG

Is Martini Becoming A Generic Term?

Nov 1, 2006
2006 / November 2006

In chapter seven of the 1953 novel Casino Royale, author Ian Fleming’s first venture into the 007 series, suave secret agent James Bond orders “a dry martini. One. In a deep champagne goblet. Three measures of Gordon’s (gin), one of vodka, half a measure of Kina Lillet. Shake it very well until it’s ice-cold, then add a large, thin slice of lemon peel. Got it?”

We got it, especially the part about its being shaken, not stirred (shaking chills the beverage as all vodka drinks should be chilled). But is Bond’s so-very-specific beverage a traditional martini? In fact, it’s not. A traditional martini is usually five or six parts dry gin, one part dry vermouth, shaken, strained into a chilled glass and served with an olive. No vodka.

And with a few variations, that is the elegant liquid classic that blazed through the Jazz Age to capture the intrigue of connoisseurs and — by the end of World War II — nearly everyone else.

But cocktails, like hemlines, have their ups and downs, and eventually the martini lost its notoriety — until America embraced vodka. As this ubiquitous spirit became a fashionable substitute for aromatic gin, purists were shaken — not stirred — declaring the death of the martini. Trendsetters, though, heralded the rebirth of the cocktail Bond made famous.

The trendsetters were right.

The martini has soared to new prominence with versions made with brandy, rum, port, sake, tequila, cranberry juice, fresh ginger, hot pepper — you name it. Is this possible?

“It depends on how one defines martini,” said Dale DeGroff, bar master extraordinaire. “In 1806, the word ‘cocktail’ was the name of a particular drink. Other drinks disappeared but the name cocktail stayed, becoming the generic word for hundreds of other drinks. That’s what happening with ‘martini.’ For a new generation, it has become another word for cocktail.”

In 1953 James Bond already sensed the change when he demanded both gin and vodka in his martini, albeit a specific gin, a generic vodka. Two years later, in chapter five of “Moonraker,” it was a martini made with a specific vodka, “prewar Wolfschmidt from Riga,” that intrigued him.

And what kind of a martini will Bond be ordering when “Casino Royale” hits theaters this month? We can only guess that it will be cutting edge. After all, Bond is a man who keeps up with the times.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Feature
Feb 26, 2020

Etihad Airways Introduces TravelPass, a Subscription-Based Ticket Service, for Frequent Flyers

Etihad Airways, in partnership with Norwegian technology developer Braathens IT, is working on TravelPass, targeted to business travelers as a subscription-based ticketing service.

Athens: A city that charms its guests and stirs their emotions

The city took its name from Athena, goddess of wisdom, strategy and war, and protector of the city. The financial, political and administrative center of the country and an all-powerful city-state in antiquity, Athens is a major center of culture. A visit to the first-ever museum dedicated to Byzantium, a stroll around the National Garden and a trip to the Olympeion archaeological site will take you back through time.

Daily
Feb 26, 2020

Air New Zealand Unveils New Lie-Flat Sleep Solution Prototype for Economy-Class Passengers

Economy-class travelers may finally get the in-flight sleep they’ve been dreaming of thanks to a new lie-flat prototype sleep product recently unveiled by Air New Zealand.

News
Feb 26, 2020

Enjoy a New Kind of Cocktail in British Airways Lounges

British Airways trials a new automated cocktail maker in its San Francisco (SFO) and Newark (EWR) lounges. The automatic cocktail system dispenses cocktails in less than a minute. The system uses robotics to create more than 30 cocktails and customizable drinks, including favorites in British Airways lounges. The technology is featured in lounges open to British Airways first-class and Club World passengers.

Goway Offers Travelers Journey of a Lifetime

Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.

Feature
Feb 26, 2020

Southwest Continues 737 MAX Cancellations

Southwest Airlines will extend cancellations of Boeing 737 MAX flights through June 6. The airline announced the news on its website last month.

eFlyer News
Feb 25, 2020

Brussels Airlines Introduces Year-Round Service from Washington, D.C.

Brussels Airlines is making Belgium travel easier with a new year-round route from Washington, D.C. (IAD).

Earn and Redeem with oneworld

oneworld is an alliance of 13 world-leading airlines committed to providing the highest level of service and connecting you to more than 1,100 destinations around the world.

eFlyer News
Feb 25, 2020

Resorts World Las Vegas Partners with Hilton For Groundbreaking Endeavor

Las Vegas is poised to host one of hospitality’s most ambitious projects to date with the announcement Resorts World Las Vegas and Hilton will combine three premium Hilton brands into a single property.