When we start off the New Year, we always try to better ourselves and project how we can achieve our goals. At Global Traveler, we are bettering ourselves by expanding our brand into mainland China with our new Mandarin edition, China Global Traveler. Our partner in China, the i2i Group, has a wealth of experience producing successful Mandarin editions including Concierge Magazine, Essentially America and Essentially Britain. Please welcome China Global Traveler to the family!
Launching in China means a great deal more travel to Asia for the Global Traveler team. This, coupled with our new employee in Hong Kong, Felix Cheng, shows our dedication to this part of the globe. Chinese travelers take the lion’s share of trips and have surpassed Americans as the top business travelers around the world. We welcome Chinese travelers wherever we go, from top hotels to business- and first-class cabins.
We constantly change in response to what our subscribers want; they communicate frequently with us directly or through our various boards. As a result, we start 2014 with some alterations and additions to GT’s editorial features. I will leave the introduction of our new articles to our editor in chief, Lisa Matte.
The past year has taken me around the world several times, mostly for business, working to continually improve the magazine, but also for pleasure. Highlights include flying Asiana Airlines to Korea and Jeju Island, Etihad Airways to Abu Dhabi and Dubai, and Brussels Airlines to Europe to catch the trans-Atlantic crossing of the Queen Mary 2. I also enjoyed my flights on Air Canada to Asia, an efficient option when traveling to Hong Kong and Shanghai.
I hope to see you on board soon — find a way to make business a pleasure while traveling in 2014!
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2014 / February 2014
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