Separately, they did just fine. Together, they are doing even better. In 2012 LAN Airlines, based in Chile, and TAM Airlines, based in Brazil, became LATAM Airlines Group, the largest airline association in South America. In August of this year, the brand announced a new brand identity as LATAM. LATAM’s new brand roll-out begins in 2016 and will continue for three years.
Until then each airline retains its own name and brand identity and flies its own routes, but passengers will find one thing identical: Both LAN and TAM offer the same wines, chosen once a year by Hector Vergara, the only Master Sommelier in Latin America. Vergara and a panel of wine experts begin with a pre-selection to narrow their choices to about 300 wines. They then spend three days judging the remaining wines, considering how each tastes, how it will pair with LATAM cuisine and how high-altitude pressure will affect the perception of that wine. They consider and eliminate until they whittle down the 300 wines to 30 for premium business. These are the wines offered on board, with the choice updated each month.
To give passengers a true South American experience, Vergara offers many of the continent’s wines since, he says, “South America’s varied terrains and temperatures are ideal for producing a diverse selection of varietals. Chile is the 10th-biggest wine producer in the world. Argentina is the fifth-largest wine producer and makes more than 70 percent of the world’s Malbec.” Vergara is considered a major authority on Chilean wine, which explains why usually 60 percent of his choices come from Chile. But he does not limit wines to South America. His sparkling wine is Champagne, and his table wine offerings include those from Spain, Australia and France.
When it comes to cuisine, LATAM Executive Chef Hugo Pantano searches for regional South American recipes and preparations. “We are proud of the South American seal of our onboard gastronomy,” he says. “It is deeply rooted to our culinary culture.”
Passengers flying LATAM currently can expect to find Bodega Dominio del Plata Blend 2011 and Bodega Salentein Pinot Grigio 2014 from Argentina, Viña Santa Rita Petite Sirah 2010 and Viña Errazuriz Sauvignon Blanc 2014 from Chile, and the French Château Poujeaux Cabernet Sauvignon/Merlot/Petit Verdot 2010.
In total, LATAM opens 365,000 bottles of wine on board each year in its Premium Business class; 222,000 are red and 143,000 are white.
All of which means whether you fly LAN or TAM, the pourings promise to fascinate.
The Tourism Authority of Thailand’s Los Angeles Office announced a new initiative for would-be travelers waiting for the green light. The Buy Now, Stay Later: Thailand launch comes on the heels of Thailand’s foreign travel restrictions extending until further notice.
According to the U.S. Small Business Administration’s Office of Advocacy, small businesses create two-thirds of net new jobs and account for nearly 48 percent of the U.S. private sector workforce. And small- and medium-sized businesses outpace all other sectors as one of the fastest-growing in the United States. InterContinental® Hotels Group (IHG) goes above and beyond to create opportunities for this segment with its IHG® Business Edge program, voted Best Small- to Mid-Sized Business Program in Global Traveler’s 2019 GT Tested Reader Survey awards.
IMAGINE SETTING SAIL IN AN EXOTIC, far-flung destination, just you and your family or group of friends aboard a private yacht. The sun warms the deck, a soft breeze dances off the water, and an über-attentive crew caters to your every whim while the personal chef whips up the finest of the local cuisine with all of your culinary preferences top of mind. All the while, the captain navigates the yacht into secluded coves; to pristine, seemingly undiscovered beaches; or even to the hottest spots along the coast for a night out on the town.
Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.
Life House, a new boutique hospitality brand, plans to open a new property in Nantucket next month. Life House, Nantucket follows similar hotels in Miami, Denver, Brooklyn and Chattanooga. The hotel, set within the historic Century House, is taking reservations for bookings beginning in August.
The city took its name from Athena, goddess of wisdom, strategy and war, and protector of the city. The financial, political and administrative center of the country and an all-powerful city-state in antiquity, Athens is a major center of culture. A visit to the first-ever museum dedicated to Byzantium, a stroll around the National Garden and a trip to the Olympeion archaeological site will take you back through time.
Airline alliance oneworld launched an information portal for customers to provide updates on the health and wellbeing measures travelers can expect as part of the alliance’s member airlines’ commitment to passenger safety and care.