When airlines endeavor to showcase their friendliness to the LGBT community, they tend to take a multipronged approach. From consumer marketing to sponsored partnerships to employee policies, carriers aiming to take off with gay passengers have a variety of angles to exploit. On the marketing side, United Airlines uses email blasts through the International Gay & Lesbian Travel Association. Delta Air Lines offers LGBT vacation packages through its Delta Vacations brand, featuring hotels that meet criteria as gay-friendly properties. American Airlines maintains a gay and lesbian travel section on its site as well, with information about LGBT events, news and special offers. Virgin Atlantic, meanwhile, includes LGBT travel recommendations on its blog. Across the Pacific, Air New Zealand has been among the most successful at attracting attention with its LGBT-focused marketing efforts. In 2008 the company launched what it called the first North American “Pink Flight” — a specially themed service from San Francisco in celebration of the Sydney Gay and Lesbian Mardi Gras. And the carrier staged a same-sex wedding at 30,000 feet after New Zealand legalized such unions in 2013. Several airlines partner with LGBT organizations to sponsor special events and support causes. Southwest Airlines, for example, is the official carrier of the Gay & Lesbian Alliance Against Defamation, the Gay-Straight Alliance Network and the National Gay & Lesbian Chamber of Commerce. The carrier also includes working with LGBT-owned suppliers among the goals of its supplier diversity initiative. United Airlines maintains a presence in pride parades in five of its hub cities, serves as the official airline of Equality Illinois and is a Gold Level Partner with IGLTA. And in 2015 the airline became the only top-tier Diamond Level partner of the National Gay Pilots Association, a nonprofit organization of LGBT pilots and aviation enthusiasts, many of whom work in commercial aviation. The way an airline treats its LGBT employees, in fact, provides another way the industry gauges which airlines are most respectful of the community. Most major airlines in the United States, for example, include LGBT employee groups; American Airlines has one of the newest since its merger with US Airways resulted in a combined group called Pride, which boasts about 620 members. And JetBlue touts its perfect score of 100 on the 2016 Corporate Equality Index, a rating from the Human Rights Campaign based on surveys and reports on corporate policies and practices related to LGBT workplace equality.
As the vaccine rolls out and travel begins to pick up, it’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Panama City with us.
The biggest names in the Middle East sporting community will gather for the Sports Industry Awards as the event returns for its eighth edition. SPIA recognizes the achievements of individuals, organizations, facilities and campaigns that contributed to the development of sport in the region.
Boca Raton Resort & Club recently announced a new partnership with Major Food Groups, creating one of the best culinary destinations in the United States. Major Food Groups is the company behind some of the hottest restaurants, including Carbone, The Grill and Parm. This partnership will launch multiple dining concepts as part of the resort's $150 million transformation.
The Franklin London Launches Afternoon Tea Inspired by Victoria & Albert Museum’s “Alice: Curiouser and Curiouser”
The Franklin London – Starhotels Collezione, located in the heart of Knightsbridge, launched a new afternoon tea inspired by the “Alice: Curiouser and Curiouser” exhibit at the nearby Victoria & Albert Museum. Diners booking the tea also have the option to book an offer including a pre-reserved ticket to the in-demand exhibition.
Pride Month is in full swing and to celebrate the community, make a colorful cocktail everyone will enjoy. These colorful ingredients will get the party started during Pride or any time of the year. Start this recipe the night before to create the rainbow ice cubes.
Hotel San Luis Obispo partners with Harmony Cellars for the SLO in Harmony offer. The offer includes 15 percent off a two-night stay Sunday–Thursday, a complimentary wine tasting for two at Harmony Cellars, club member discounts at the winery for the day and the opportunity to explore the town of Harmony, California, population of 18 and located 30 miles from San Luis Obispo. Book online.
The Sports Industry Awards returned with a bang last night as 200 guests packed the W Hotel Great Ball Room for the gala ceremony.
Enjoy additional perks at Westin Resort & Spa Puerto Vallarta, on Mexico’s Pacific Coast, with the Vitamin Sea, D & Me offer. Rates begin at $130 per night, including complimentary breakfast daily, a healthy starter at Arrecifes Restaurant, one poke bowl and one drink at El Palmar Restaurant. The use of one beachside pergola per stay is also included. The offer is valid on stays through Dec. 21, and use code S5706 to book.