For me, it is an incredible shock 10 years have passed since we first put Global Traveler into the hands of our readers. I recall people asking if the world needed another travel magazine. I admit there are too many right now, but I strongly feel GT provides a service previously untapped.
Writing and designing a magazine for the business/ luxury traveler sets us apart from the mass consumer titles and the fledgling road warrior publications. The last thing I’d call our readers is road warriors, or even armchair travelers. They are dynamic, energetic travelers who collect destinations and experiences with as much enthusiasm as some people collect recipes.
In the past 10 years, we strived to be a market leader through our circulation audit with the well-respected Alliance for Audited Media, at the same time measuring our demographic and its travel habits through MediaMark Research. In doing so, we lay all our cards on the table and offer a transparent medium where reader and client can interact.
We’ve reached many milestones along the way. Launching the magazine in 2004 while battling companies that tried to stop us from entering the market. (They failed, of course.) Increasing the number of regular issues from 10 to 12 a year, and expanding to 15 with special editions. Redesigning the publication, enlarging its size and creating a wider format; at the height of the recession when most publications were reducing their size, Global Traveler gambled on a better, not smaller, magazine, and it was a great success. Finally, we relaunched our website, globaltravelerusa.com, to include daily articles, news and deals along with better search capability and search engine optimization. Monthly unique visitors tripled since the relaunch.
Our staff traveled around the globe so often, it reminds me of a ball of yarn. They gathered experiences no other medium has been able to emulate.
All this success has not come without hardship. During the first year, I was stressed on all sides, including a frivolous lawsuit. Driving my daughter to high school one day, I snapped at her about the music playing in the car, which now seems trivial (and her selection was better, to boot). I immediately apologized and said, “Kate, I am under a lot of pressure.” She replied, “You don’t think this affects us as well?” Bravo, and she was 100 percent correct.
Of course, we also benefitted from fantastic trips all around the world, from Fiji to Portugal to Thailand and Paris. When asked if it was all worth it, I say, “Without a doubt!” There is always room to do things better or in a different way. Join us for the next 10 years of adventures!
COMO Hotels and Resorts offers travelers new immersive luxury retreats for 2022. Perfect for couples, small groups or solo travelers, the new COMO Journeys are available to book in Australia, Bhutan, Indonesia and Thailand.
United Airlines remains firmly committed toward sustainability in aviation. The latest development in its eco-conscious goals includes working with Oxy Low Carbon Ventures to commercialize the production of sustainable aviation fuels (SAF) with biotech firm Cemvita Factory. Cemvita looks to develop a revolutionary new way to produce SAF by using carbon dioxide and synthetic microbes. Additionally, United Airlines Ventures (UAV) recently announced an equity investment in Fulcrum, and United has invested more in SAF production than any other airline in the world.
Anantara Chiang Mai, the deluxe resort on the banks of Thailand’s Mae Ping River, relaunched the city’s most famous high tea experience, served on the terrace of the 100-year-old British Consulate that today houses the resort’s Service 1921 Restaurant & Bar.
The Hotel Bel-Air hosts a new end-of-summer BBQ with Master Chef Wolfgang Puck on the lawn of the hotel. The event is back after a three-year hiatus, set to take place Sept. 6. Guests will be able to enjoy an evening featuring backyard-style barbeque and seasonal summer favorites.
ISN’T IT TIME? It's time to treat yourself to the vacation you deserve, and Celebrity Cruises® offers the perfect escapes. With an award-winning fleet of ships that sail to more than 300 destinations around the world, Celebrity will take you almost anywhere you want to go in style. Enjoy stunning staterooms and suites, culinary experiences imagined by Michelin-starred chefs and intuitive service. Celebrity makes sure your vacation is effortless from the start, which is why drinks, WiFi and tips are Always IncludedSM on every sailing.
The Oberoi, Marrakech introduces its new holistic wellness program, SAHA. Meaning health in Arabic, SAHA aims to help guests reach their full wellbeing potential. The program operates on four key cornerstones: soul & spirit, active body, holistic treatments and a better plate.
IHG® Hotels & Resorts certainly has a lot to celebrate, starting with an incredible growth story. Over the past five years, IHG has acquired or launched six new brands: Six Senses® Hotels Resorts Spas, Regent® Hotels & Resorts, Vignette™ Collection, voco™ hotels, avid® hotels and Atwell Suites™. Most recently, IHG reached an important milestone with its 6,000th open hotel. The company looks to further expand its portfolio by 30 percent with 1,800 hotels in the development pipeline, with significant focus on growth in the luxury segment where IHG is positioned as one of the top two hotel chains.
Emerald Cruises christened its newest Star-Ship, Emerald Luna, in a ceremony in Amsterdam as it prepares to sail the Rhine, Main and Danube rivers of Europe. Equipped to host up to 180 guests, Emerald Luna saw many members of Scenic Group, the parent company of Emerald Cruises, attend the ceremony, including U.S. travel industry advocate and educator Vanessa McGovern, who took honors as godmother during the ceremony.