The biggest names in the Middle East sporting community will gather for the Sports Industry Awards as the event returns for its eighth edition. SPIA recognizes the achievements of individuals, organizations, facilities and campaigns that contributed to the development of sport in the region.
The temptation is to look at the view and not think about the road. It’s just a standard ribbon of asphalt, taking us on the scenic route from one place to another. It is etched across the landscape with apparent inevitability. It would be easy to drive its entire 151-mile length without wondering who built it, or when, or why.