FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Bernard Gustin, CEO, Brussels Airlines

May 1, 2012
2012 / May 2012

Name: Bernard Gustin

Title: CEO

Company: Brussels Airlines

Number of employees: 3,400

Recent project: The June 1 launch of service to New York and the launch of Korongo Airlines, an intra-Africa joint venture airline.

First job: Financial analyst for Procter & Gamble, 1993.

Little-known fact about you: In my function as a consultant at Arthur D. Little, I wrote the business plan for Sabena’s successor, SN Brussels Airlines. Today, 10 years later, I am the CEO of this same airline.

Your Business

Essential business philosophy: A quote from Winston Churchill says it all: “Everybody knew it was not possible. One day, a man came, he wasn’t aware and he did it.”

Best way to keep a competitive edge: Be up on the curve, provide great service while keeping an eye on the financials.

Yardstick of success:Our success and sustainable profitability will be my gauge.


As a Traveler

Most important item you take when traveling: My iPad; I can download reports, music, sports and TV programs I may have missed and also Skype with my family.

How you spend your time on board: On some trips, I review product financial data. Often I read and chat with the crew in order to see the company from another perspective. I also keep eyes and ears open for customer reactions.

Favorite restaurant in the world: The Sea Grill in the Radisson Blu Royal Hotel, Brussels

Favorite destination: New York City. I can’t wait to bring my children to see New York.

About Your Brand

What travelers can expect from Brussels Airlines: We have refined our long-haul product to offer value and top service. We do not have a firstclass product, but we offer first-class hospitality and service with a Belgian theme. Brussels Airlines offers no-nonsense quality, comfort and trendy service with convenient timetables to Europe and Africa.

What makes Brussels Airlines’ business class unique: With the launch of New York service, we wanted a world-class business class. The seat is the best of its class, with high-quality Belgian cuisine and an experience that Americans want the most. The aircraft will have 30 business-class seats, of which 10 will be single “king seats” for the solo (business) traveler. The fully flat seat to Brussels will be a benchmark.

Most challenging aspect of your launch in North America: As the saying goes, “To be famous in Belgium is to be unknown.” Brussels Airlines needs exposure in the United States, and one way to tackle this issue is through our relationship with the Lufthansa Group. This network will immediately feed into Brussels Airlines. Once business travelers try Brussels Airlines and experience our great service, we are sure they will be repeat customers. We have a lot of competition, but our service is superior and will be a favorite among travelers.


FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions


Insta Feed
September 2023
Sep 25, 2023

More Cruise Lines Move Toward Sustainable and Eco-Friendly Voyages

Less than five years ago the world’s first hybrid cruise ship, Hurtigruten ExpeditionsMS Roald Amundsen, set sail for Antarctica in November 2019 with 450 passengers. The battery-hybrid-powered ship, named for the first man to cross the continent and reach the South Pole, was built specifically for voyages in polar waters. Its battery-hybrid power reduces the ship’s consumption and CO2 emissions by 20 percent compared to equally sized ships.

Interior Upgrades Begin Rolling Out Across United Fleet

United Airlines is in the midst of a major initiative to modernize its fleet over the next several years. After first announcing the plan in 2021, planes fitted with United’s signature interior are finally beginning to appear across the airline’s narrowbody fleet of Boeing and Airbus planes. United flyers are sure to notice these enhancements from the moment they step on board: Each new or updated plane sports remodeled seats, seatback entertainment screens for everyone, Bluetooth connectivity and more, all adding up to a better experience on every journey.

Sep 25, 2023

What to Do If You Leave Something Behind on a Plane

A few months ago, I flew Polaris business class on a United flight from Dulles (IAD) to Paris (CDG). It was only when I got to my hotel in Paris I realized that I didn’t have my iPad or its bag or accessories. Since I had been working on it in the restaurant in the Polaris lounge and then went directly to the gate, I knew I either left it propped up on my table when I packed up or in my business-class seat. But what was the best method to alert the airline about my careless mishap and (hopefully) retrieve it? With spotty data and WiFi, searching for information on my phone was frustrating and slow. Here’s what I learned from the anxiety-inducing experience (and unexpected ending) about what to do if you leave something behind on your flight:

Sep 25, 2023

This 5-Star Resort Forms a New Identity on the Pacific Ocean

Solmar Hotels & Resorts introduces Grand Solmar Pacific Dunes, previously known as Grand Solmar at Rancho San Lucas, in Cabo San Lucas, Mexico. The hotel renewed its name and image to highlight the property’s natural attributes while maintaining the quality of its services and experiences.

Fill Your Heart with Ireland

Whether it's the people, the craic (fun) or the coasts, travelers always find something to love about the island of Ireland. What fills your heart?

Sep 25, 2023

Up Norway Announces New Sustainable Journeys

Specializing in bespoke adventures in some truly spectacular locations, Up Norway proves sustainability and luxury can go hand in hand. Ideal for families and small groups, the newly launched Coastal, Rural and Urban Norway Journey takes travelers on an immersive, eight-day expedition embracing the concept of slow travel.

Sep 21, 2023

Soak in Philadelphia’s Charm with This Epicurean Lovers Weekend Getaway

If fabulous food and beverages are a must-have for any weekend getaway, then look no further than the City of Brotherly Love. Whether your palate has a penchant for vibrant Latin American fare or cozy French cuisine, whether you're an oenophile looking to swirl, sniff and sip your way around the globe or you’d rather sample farm-to-glass cocktails, Philly’s got it all this fall. (With the exception of Bolo, which is a short taxi or Uber ride away and definitely worth the trip, the rest of these spots are all within walking distance of each other.)

Greece: A Life-Changing Experience

Experience the life-changing destination of Greece by exploring its island gems in the Ionian Sea. Scattered off the western coastline of Central Greece, to the south of Peloponnese, the Ionian Islands are an island group comprising large and small islands.

Sep 21, 2023

These Hotels Have Some of the Best Room Views in the World

From Santoríni to Dubai to New York, some hotels just have that “it” factor that draws visitors far and wide. For some hotels it’s their proximity to popular landmarks and attractions, for others it’s their amenities. But these hotels have something few can claim: a true room with a view.