In November 2015, the Metropolitan Washington Airports Authority revealed its new logo and goals for the upcoming year, with a strong focus on enhancing the customer experience at both Washington Dulles International and Ronald Reagan Washington National airports. The new logo and tagline, “Your Journey Begins with Us,” are designed to represent the positive travel experience that begins as soon as guests arrive at the airports, where they’ll find top-tier service and staff dedicated to passenger needs, working to provide the best experience possible in conjunction with airlines, the Transportation Security Administration and U.S. Customs and Border Protection.
The most recent change at Washington Dulles is new construction for a Metrorail Silver Line in the previous location of an underground pedestrian walkway between Parking Garage 1 and the main terminal. The construction is expected to last about 24 months, but visitors parking in Garage 1 need not worry — shuttle buses run every five minutes from Garage 1 to the main terminal during peak travel hours. Also during this time, pedestrian access from the terminal parking lot and Garage 2 remains available.
The airport also launched a redesigned website to assist passengers in finding crucial information regarding flights and airport amenities, including turn-by-turn directions and 360-degree views for simple navigation. In addition, it added more comprehensive information regarding on-site shopping and dining venues, with search options more individually tailored to make travel choices easier. Most importantly, the new website is better equipped for mobile compatibility, a necessary feature for busy travelers.
Ground transportation regulations changed for app-based companies such as Uber and Lyft. The new changes include the creation of a designated waiting area for such providers and implementation of a permit process and access fee required for similar companies to operate at Washington Dulles. Airport leadership hopes these modifications will provide a wider array of transportation options for travelers.
In addition to research conducted prior to the rollout of the new branding and initiatives, officials plan to conduct further extensive passenger outreach in order to create an even more customized airport experience.
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Women in Travel
2016
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