Holding your next meeting at a luxury resort or exotic hideaway? That’s fine, but there’s an alluring, all-inclusive, possibly even money-saving alternative — a cruise ship. Meetings at sea are sailing on a rising tide in the MICE (meetings, incentives, conventions and events) industry. Christine Duffy, president and CEO, Cruise Line International Association, touts group bookings on a cruise ship, as opposed to a landlocked resort, as “a cost-effective way of producing a meeting that doesn’t look and feel like every other meeting.”
Incentive travel has long been a way for organizations to drive sales and reward employees with opulent trips to exotic destinations. Today it encompasses even more.
In May 2011, I did something I never thought I would — I completed a half-marathon. I wouldn’t have succeeded in running 13.1 miles without the support of The Leukemia & Lymphoma Society’s Team in Training program. After the loss of a family member to cancer in 2009, I wanted to find a way to give back, and TNT proved the perfect first step. While I raised funds in support of my half-marathon, the organization offered training, coaching and support prior to my event.