FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Peter Sim, CEO, Air Premia

May 12, 2020
April 2020

THE BASICS

PHOTO: © AIR PREMIA

Name: Peter Sim
Title: CEO
Company, city: Air Premia; Seoul, South Korea
First job: I had a great experience working as a soldier with the U.S. Army, 1997–2000. After that, I started my career as a corporate lawyer.
Where to next: Air Premia is a startup, new-concept airline, so our first strategy is to survive and connect the world to Seoul. My future goal is to connect others with the world using our own resources. With our Empty Seat Foundation, we give back to our community by donating seats to underprivileged citizens who have the desire to travel around the world.

A LITTLE BIT MORE

What actor or actress would play you in a movie of your life? Ben Stiller; I am a huge comedy fan, and he is my hero.

What would you be doing professionally if you weren’t in your current industry? Stand-up comedy writing

What is your favorite book, movie or television show? My favorite book is The Name of the Rose by Umberto Eco, and my favorite movies are Tropic Thunder and Austin Powers.

What historical figure, dead or alive, would you love to have dinner with? Mark Twain, the greatest innovative thinker, and George Westinghouse, who ensured his deeds alone would outlast him

THE BUSINESS

What is your most recent project and what was the inspiration behind it? My chief adviser, Ms. Yoon, sums it up best in three words: Connect, Comfort, Create. Air Premia serves customers full WiFi capabilities while flying over the Pacific, offers the world’s best seats — 35-inch economy and 42-inch premium economy — and creates the first hybrid carrier in the trans-Pacific travel market. We got through the airline licensing process with the Korean government. It was a long and difficult process, but we are excited to share with our investors and customers that we are ready for the future.

What is your favorite aspect of the job? Bringing good things to life.

What is the biggest business risk you have ever taken? I risked all my fortune on Air Premia, not having a single dime left.

Who is someone you admire professionally in the travel industry? Steven Udvar-Házy, chairman of Air Lease Corp., is someone I truly ad- mire. He was the first to give Air Premia a chance to share our dream by leasing us our first three Boeing 787-9 Dreamliners, allowing us to take passengers from Seoul to the United States and later into Europe. Steve also has a great passion for giving back, as I do, and gave a $66 million grant to the Smithsonian National Air and Space Museum.

AS A TRAVELER

Tell us about a travel nightmare: “Pick whatever medicine you like,” a flight attendant said in 2016 when I was in severe pain. I was traveling through Shanghai for business and became sick. I almost coughed up blood. I asked flight attendants for any medicine they could provide, and I had to pick the one I thought might help the symptom subside. It was a rough flight, but I made it home.

Share a comical travel experience: Anytime I travel with my two kids! I try to seize every moment when traveling with them. But the most comical experience was my trip to Cambodia when I was 30. I had not flown before, starting air travel relatively late in life. After I got off the plane, to get to the small town in Cambodia I had to travel on a tiny boat down the Mekong River during a monsoon for four hours. It was an exciting and excruciating experience.

What is your preferred method of travel — planes, trains, automobiles, cruise ships — and why? Airplanes — time is so valuable.

What has been the best example of customer service you’ve experienced during your travels? I’ve been there, done that, but haven’t had service that can be described as the best example. As an operator and a customer, I look forward to experiencing it and sharing it in the near future.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
Daily
Apr 24, 2024

Summer, Unplugged: Get Cozy at These Digital Detox Destinations

There is a cure for summertime blues in the digital age: Find yourself a beautiful country inn, cabin or retreat far in spirit from the maddening crowds and distractions of daily life. Next, unplug, relax and don’t look back.

Tips to Plan a Destination Event Worth the Trip

It's time to shake things up and inject some serious excitement into your next gathering. Whether  planning a corporate conference, black-tie gala or milestone celebration, choosing the right venue can make all the difference. City Winery shares some tips to make your next gathering a rockin' success.

eFlyer Reviews
Apr 24, 2024

Fairfield by Marriott Phnom Penh Review

Phnom Penh as we imagined it stretches beneath us: a picturesque, low-rise mix of Southeast Asian and French Colonial styles. When the inhabitants of those buildings look back at us here in the Fairfield by Marriott hotel in Chip Mong Tower, they see the future.

Daily
Apr 24, 2024

Wolf by Vanderpump Opens at Harveys Lake Tahoe

Lisa Vanderpump, TV star and restaurateur, recently opened her newest restaurant, Wolf by Vanderpump at Harveys Lake Tahoe, in partnership with Caesars Entertainment. To commemorate the occasion, Vanderpump hosted a star-studded opening and surprised guests with an extravagant “white carpet” arrival with her dog, Marky.

Travel Tips to Help Protect Your Health and Your Trip

Five Tips to Help Minimize Potential Travel Problems

eFlyer News
Apr 24, 2024

World of Hyatt Members Can Now Earn Points at Mr. and Mrs. Smith Properties Worldwide

Starting today, World of Hyatt members can now earn and redeem points at a collection of more than 700 boutique and luxury hotels and villas around the globe with Mr. & Mrs. Smith. The luxury travel platform was acquired by Hyatt in 2023 and brings even more world-class properties and amenities to World of Hyatt guests than ever before.

Daily
Apr 24, 2024

Four Seasons Yachts Unveils Inaugural Itineraries

Four Seasons Yachts prepares for its inaugural season by unveiling the first 10 of its unique voyages in the Caribbean and Mediterranean.

Hotel Indigo: The World’s Neighborhood Hotel

Part of the IHG Luxury & Lifestyle portfolio, Hotel Indigo is the world’s neighborhood hotel that celebrates how guests can discover, or rediscover, some of the most inspiring and culturally rich neighborhoods around the world. When staying at a Hotel Indigo hotel, it's not just about visiting a place — it's about being fully immersed in the neighborhood and wanting to take a little bit of it home. When traveling for business, Hotel Indigo offers a unique experience tailored to each location, making it the perfect choice to stay while traveling for work. With IHG Business Edge, travel managers have exclusive access to enticing perks, comprehensive travel metrics and carefully curated educational resources. It also includes a guaranteed discount on both business and personal travel for managers and employees, alongside an automatic upgrade to IHG One Rewards Silver Elite status after the initial IHG Business Edge stay.

Daily
Apr 23, 2024

6 Wellness Experiences to Try Around the World from Four Seasons

Plan a wellness-focused getaway at one of these Four Seasons Hotels & Resorts around the world.