THIS YEAR, MONTANA-BASED travel company Adventure Life celebrates 20 years of bringing countless incredible adventures to life for its courageous and curious clientele. Brian Morgan founded the company in 1998, armed only with a trifold brochure, a master’s degree in economics and a desire to share some of his favorite experiences from his time spent traveling South America.
The company has grown into one of the most respected travel agencies on the planet, with Brian and his team of 20 operating more like a concierge service for clients rather than a traditional tour company. Adventure Life specializes in creating personalized itineraries that highlight remote locations, local culture, wildlife encounters and private access. The team is just as likely to book a homestay with a cultural focus as it is to send guests on once-in-a-lifetime eco-luxury adventures to Antarctica.
“We can arrange these as private journeys, small group tours or expedition voyages in locations around the world like the Galápagos Islands, the Amazon, Patagonia, Antarctica, the Arctic or Africa,” explains Morgan, the company’s CEO as well as founder. “We’re also committed to responsible travel [which includes] everything from partnering with local guides, biologists, historians and gourmet chefs to offering volunteer experiences and giving back to the communities we visit.”
Most of the itineraries Adventure Life lists on its website are best viewed as examples, as each journey is customized for clients based on their desires. Top destinations include the Galápagos Islands, Antarctica, Peru and Patagonia, but the company also boasts the largest selection of river cruises in Europe, with a growing number of offerings across Africa and Asia. The newest journeys include tracking black rhinos in Namibia and cruising on small barges in Italy, France and the Netherlands.
The planning process begins with a member of the Adventure Life team inquiring about the client’s personal interests and preferences for travel, or even just within a specific destination. They then narrow down a list of operators and adventures based on their personal experiences, so they can present clients with a custom-printed catalog showing the best options available.
“Our staff has a deep knowledge and experience in the places we visit,” Morgan adds. “This comes from years of volunteering in rural Africa and Central America, research trips in Asia, studying in Europe, guiding in the Rockies and just bouncing around every corner of the world. We also offer employees a travel education benefit so they can fulfill their wanderlust while learning about the destinations we offer and better present them to clients.”
Groups and individual clients booking with Adventure Life have come to expect a truly curated experience, where anything is possible on these tailored journeys. The company even encourages clients to bring them an idea to have the team find destinations, accommodations and activities that will exceed their expectations.
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