Name: Tom Faust
Title: Vice president, sales
Company, city: Omni Hotels & Resorts; Dallas, Texas
Number of employees: 21,000
Recent project: Finalizing our Omni Meetings University, an online meeting planner educational portal modeled after our successful Omni Travel Agent University
First job: A bellman at Stouffer’s Riverfront Towers in St. Louis
Little-known fact about you: While my weeks are filled with creating memorable experiences for guests, on weekends I unwind with yoga.
Essential business philosophy: Say “Yes!” to new opportunities to help you learn and grow. I live by that philosophy and continue to do more than is expected; the rewards always follow.
Best way to keep a competitive edge: By maintaining a healthy body and mind through yoga, I replace negativity with positivity and an eagerness to succeed. I also read daily trade news and participate in professional development.
Yardstick of success: Omni aims to exceed guest expectations, inspire and reward our associates and provide superior financial results to those who entrust us with managing their assets. Developing our team, mentoring individuals and growing market share are vital to our success.
Tom Faust as a Traveler
What is the most important item you take when traveling? My Omni Select Guest loyalty card, offering complimentary in-room WiFi, bottled water, a morning beverage, a shoe shine and garment pressing
How do you spend your time on board? I use the quiet time to read and complete projects with minimal distraction.
What is your favorite restaurant in the world? Radosta’s Restaurant & Deli near New Orleans
What is your favorite destination in the world? I have traveled the world, but Dallas, where I work and live, is still my favorite city.
About Omni Hotels & Resorts
What defines an Omni property? Does Omni plan to roll out amenities designed to appeal to the growing millennial market?
We are a global four-diamond brand offering unique properties that provide exceptional guest experiences. Since our design, décor, food and beverage, services and amenities reflect the destination, no two Omni properties are alike.
While Omni offers amenities that interest younger guests, many of our younger business travelers were exposed to Omni through their employer. Omni’s tradition for creating authentic, memorable experiences and providing exceptional customer service adds value for all travelers; however, we are seeing a generational shift in the needs of business travelers as millennials take on more responsibility in the workforce. New technology, complimentary in-room and lobby WiFi and local experiences play an important role in today’s events. Social interaction is important to this group, so meetings are more collaborative and casual.
How do Omni hotels cater to business travelers? What challenges does Omni face in strengthening brand awareness among business travelers?
No two travelers are alike, and the purpose of travel varies just as much, so we offer a variety of properties to meet the needs of group, business and leisure guests. In the past two years, we’ve added resorts, convention center hotels and city centers, providing access to new desirable locations and robust signature properties in North America. Through the Omni Select Guest loyalty program, business travelers receive complimentary WiFi and other benefits. We offer mobile capabilities for booking and checking in and were one of the first hotel groups to add its loyalty program to Google Wallet.
Our challenge is finding the right communication channels. The way guests receive messages changes frequently as traditional and social media evolve. Our website remains our most useful and popular channel for guests interested in culinary updates, special packages, photos or details about a property and destination.
Industry watchers suggest travel loyalty programs are losing value. How does Omni’s Select Guest program maintain and grow its membership?
Our members enjoy everything from special complimentary perks to free nights at any Omni property. They are automatically entered into the Global Hotel Alliance Discovery, offering benefits at more than 450 luxury hotels and resorts in 62 countries. Guests receive complimentary WiFi in guestrooms instantly when signing up for our free-to-join loyalty program, so our new member numbers grow daily.
Over the last three–four weeks, Portugal made significant strides in slowly, but surely, reopening the country for travel. As of May 18, Portugal further loosened restrictions by ending the country’s COVID-19 State of Emergency status while continuing social distancing.
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United Airlines introduces United CleanPlus, a partnership with Clorox and the Cleveland Clinic. The company is committed to putting health and safety at the forefront of the entire customer experience, and hopes to deliver an industry-leading standard of cleanliness. This partnership brings together Clorox and some of the country’s top medical experts from the Cleveland Clinic to help guide United Airlines’ new cleaning, safety and social distancing protocols.
At FXExpress Publications, Inc., we can’t wait to #ComeBacktoTravel, and we can’t wait for the travel industry and others to #ComeBacktoGT. Join us over the next several weeks as we entice you with photos from some of the places we’re most excited to visit. Take a visual journey through some of the Florida Keys’ most breathtaking sights with us, just in time for the June 1 reopening.
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A first of its kind in the region, The Department of Culture and Tourism – Abu Dhabi launched a safe and clean certification program. The program seeks to uplift and standardize cleanliness and hygiene levels across all businesses and organizations in the tourism sector, including hotels, malls and other attractions. DCT Abu Dhabi will offer certifications that ensure compliance of standardized hygiene levels, and the program will roll out in phases, with the first dedicated to hotels.
Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.
Uniworld Boutique River Cruise Collection is celebrating the heroes. Travelers can nominate the unsung heroes in their lives for a chance to be selected for one of 25 complimentary, seven-night European river cruises for two through July 31.