Name: Lars Redeligx
Title: Chief commercial officer
Company, city: Brussels Airlines; Brussels, Belgium
Number of employees: 3,500
Recent project: Our new commercial strategy will bolster the company against the ever-increasing low-cost competition in the Belgian market, offering 21 new destinations to attract business and leisure travelers at low fares but with high-level service. Soon we’ll launch a new frequent-flyer program for the not-so-frequent traveler.
First job: A trainee in Beiersdorf, the German company that makes Nivea and much more
Little-known fact about you: When I travel, I kitesurf wherever possible. From New York to Dubai, Norway to Vietnam, I get to know places from the water.
Essential business philosophy: Customers don’t want compromises, neither on price nor on service.
Best way to keep a competitive edge: Build a strong team of people who like to challenge the status quo. Travel with open eyes and an open mind.
Yardstick of success: Brussels Airlines’ return to profitability in 2015
Lars Redeligx as a Traveler
What is the most important item you take when traveling? Contact lenses — I forgot them once.
How do you spend your time on board? Talking to crew and customers. I work when necessary and take a break when possible.
What is your favorite restaurant in the world? Perry’s Beach Club in Renesse, Holland, is a great place to be with family in summer.
What is your favorite destination in the world? Hamburg, my hometown, by the harbor, and New York
About Brussels Airlines
Brussels Airlines is recognized for its premium onboard food and beverages. Tell our readers about these innovations.
We want to do more than just fly from A to B. Our vision is to build a personal airline — almost boutique — that brings people together and makes traveling a pleasure, and we have invested in our in-flight product, catering and ground services. Our entire Airbus A330 long-haul fleet is now equipped with a state-of-the-art cabin. Business class is exclusive and club-like with only 22 or 30 lie-flat seats. Economy features ergonomic seats with a generous 31- to 32-inch seat pitch and the same state-of-the art in-flight entertainment as in business. We are a flying ambassador of the well-known Belgian gourmet cuisine, part of our “Belgitude” approach offering a “Best of Belgium” experience and hospitality. Our guests traveling long-haul business class not only choose from fine-dining options prepared by Michelin-starred Belgian chefs but also, starting this year, can discover eight different Belgian special beers from a beer card created by our in-house beer connoisseur. Guests can also enjoy great Belgian chocolates and cookies.
Our clients and international experts welcomed these efforts. We are proud to have won Global Traveler’s Wines on the Wing competition three times in a row and to have been voted Best Trans-Atlantic Airline last year. These awards inspire us to continue our investments in quality.
What does Brussels Airlines offer premium business travelers?
Brussels offers smooth connections between the United States and Europe as well as Africa. If you connect from a Schengen Area destination to the United States, terminal walking distances are 325 feet or less. In Brussels, we opened our new flagship lounge “The Loft,” which redefines the standards of a business lounge with “Belgitude,” an outstanding customer experience and the world’s first digital offer in cooperation with Microsoft.
What’s in store for Brussels Airlines in 2015, particularly in North America?
We have great news for guests traveling with us between Brussels and Washington, D.C., as they can now enjoy more onward connections to dozens of Brussels Airlines destinations in Europe and Africa or to U.S. gateways. We continue to operate our popular daily service between Brussels and New York JFK. For U.S. clients who wish to spend summer holidays in Europe, Brussels Airlines and our convenient home base Brussels Airport offer ideal gateways, extending our network this summer with several exciting destinations and increased frequencies on existing destinations. We are also convinced U.S. travelers will appreciate our new onward smooth and comfortable connections between Washington, D.C.; New York; and Tel Aviv via Brussels Airport.
Galataport Istanbul, a new cruise and lifestyle destination on the Bosphorus in Istanbul, welcomed its first ship, SeaDream II, on Oct. 1. Approximately 150 passengers and crew from Bulgaria Varna arrived at 10 a.m. for a two-day homeport operation before continuing to Bulgaria Burgaz.
The Global Business Travel Association’s (GBTA) Convention 2021 will be unlike any other convention before it, as we come together in person for the first time since the business travel industry drastically changed and look forward to rebuilding and reshaping the future. GBTA Convention 2021 will bring all of us together to learn from experts and each other, in-person at Orange County Convention Center in Orlando, Florida, Nov. 17–19. The safety of our attendees is our top priority. View health and safety protocols.
The countdown to Halloween weekend is on! Are you are still unsure about plans? Do you go to a house party? Stay in to hand out candy? Try something different this year and join Philadelphia’s The Mütter Museum at its 6th annual Mischief at The Mütter.
There’s an aspirational rustic chic/farm-to-table restaurant genre often associated with Northern California’s wine country. When you drive down the main street of Napa, Sonoma or any of the other towns, it appears there are as many of them as there are vineyards. And there’s absolutely nothing wrong with this genre, as the quality of the food is consistent and ambitious chefs earnestly endeavor to elevate home-style dishes to a higher standard.
GBTA’s Convention 2021 will bring the business travel industry together for the first time in a long time. Once again, you’ll learn and connect with experts and each other, along with discussions with leading thinkers, entrepreneurs and change makers addressing the issues that matter most.
The InterContinental Mark Hopkins San Francisco announced a new amenity for guests in collaboration with Porsche. Porsche electric vehicle charging stations will now be located in the valet area of the hotel’s parking deck, allowing guests and visitors to top off the batteries of electric vehicles while enjoying a cocktail at Top of the Mark, enjoying farm-to-table fare at Nob Hill Club or staying overnight at the property.
Without a doubt, the pandemic changed the role of airports in the travel industry. Hamad International Airport’s role evolved in many ways since the pandemic hit. Now, more than ever, airports are responsible for creating a secure passenger experience. As the gateway to Qatar and the world, the safety and wellbeing of staff and passengers has always been at the core of Hamad International Airport’s strategy.
It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Reykjavik with us.