Name: Lars Redeligx
Title: Chief commercial officer
Company, city: Brussels Airlines; Brussels, Belgium
Number of employees: 3,500
Recent project: Our new commercial strategy will bolster the company against the ever-increasing low-cost competition in the Belgian market, offering 21 new destinations to attract business and leisure travelers at low fares but with high-level service. Soon we’ll launch a new frequent-flyer program for the not-so-frequent traveler.
First job: A trainee in Beiersdorf, the German company that makes Nivea and much more
Little-known fact about you: When I travel, I kitesurf wherever possible. From New York to Dubai, Norway to Vietnam, I get to know places from the water.
Essential business philosophy: Customers don’t want compromises, neither on price nor on service.
Best way to keep a competitive edge: Build a strong team of people who like to challenge the status quo. Travel with open eyes and an open mind.
Yardstick of success: Brussels Airlines’ return to profitability in 2015
Lars Redeligx as a Traveler
What is the most important item you take when traveling? Contact lenses — I forgot them once.
How do you spend your time on board? Talking to crew and customers. I work when necessary and take a break when possible.
What is your favorite restaurant in the world? Perry’s Beach Club in Renesse, Holland, is a great place to be with family in summer.
What is your favorite destination in the world? Hamburg, my hometown, by the harbor, and New York
About Brussels Airlines
Brussels Airlines is recognized for its premium onboard food and beverages. Tell our readers about these innovations.
We want to do more than just fly from A to B. Our vision is to build a personal airline — almost boutique — that brings people together and makes traveling a pleasure, and we have invested in our in-flight product, catering and ground services. Our entire Airbus A330 long-haul fleet is now equipped with a state-of-the-art cabin. Business class is exclusive and club-like with only 22 or 30 lie-flat seats. Economy features ergonomic seats with a generous 31- to 32-inch seat pitch and the same state-of-the art in-flight entertainment as in business. We are a flying ambassador of the well-known Belgian gourmet cuisine, part of our “Belgitude” approach offering a “Best of Belgium” experience and hospitality. Our guests traveling long-haul business class not only choose from fine-dining options prepared by Michelin-starred Belgian chefs but also, starting this year, can discover eight different Belgian special beers from a beer card created by our in-house beer connoisseur. Guests can also enjoy great Belgian chocolates and cookies.
Our clients and international experts welcomed these efforts. We are proud to have won Global Traveler’s Wines on the Wing competition three times in a row and to have been voted Best Trans-Atlantic Airline last year. These awards inspire us to continue our investments in quality.
What does Brussels Airlines offer premium business travelers?
Brussels offers smooth connections between the United States and Europe as well as Africa. If you connect from a Schengen Area destination to the United States, terminal walking distances are 325 feet or less. In Brussels, we opened our new flagship lounge “The Loft,” which redefines the standards of a business lounge with “Belgitude,” an outstanding customer experience and the world’s first digital offer in cooperation with Microsoft.
What’s in store for Brussels Airlines in 2015, particularly in North America?
We have great news for guests traveling with us between Brussels and Washington, D.C., as they can now enjoy more onward connections to dozens of Brussels Airlines destinations in Europe and Africa or to U.S. gateways. We continue to operate our popular daily service between Brussels and New York JFK. For U.S. clients who wish to spend summer holidays in Europe, Brussels Airlines and our convenient home base Brussels Airport offer ideal gateways, extending our network this summer with several exciting destinations and increased frequencies on existing destinations. We are also convinced U.S. travelers will appreciate our new onward smooth and comfortable connections between Washington, D.C.; New York; and Tel Aviv via Brussels Airport.
Since Cheval Blanc, an extraordinary, newly designed and refurbished 72-room hotel owned by Louis Vuitton Moet Hennessey, launched in September 2021, it has been the talk of the town. Le Tout-Paris remarks about its WOW factor … and the hard-to-get reservations for the 30 seats at Plenitude, the intimate, first-floor gastronomic outlet headed by chef Arnaud Donckele, who earned three Michelin stars at Cheval Blanc Saint Tropez. Reservations are also recommended for Limbar, the ground-floor bakery/café/tea shop/bar where we watched Pastry Chef Maxime Frédéric preparing desserts and an absolute must-have for dinner at Le Tout-Paris, the 7th-floor, all-day brasserie. This brightly colored space, with its raised seating and Fauve-like floor tiles and the adjacent Milanese restaurant, Langosteria, both have access to terraces facing the Seine River, with amazing views encompassing Notre Dame to the Eiffel Tower.
Go ahead, take a nice, deep breath. Because a Seabourn voyage is all about this moment you’ve come so far in life to embrace. It’s not an escape, it’s an arrival.
Nevada-based The Spa at Green Valley by Well & Being and The Spa at Red Rock by Well & Being celebrate the start of 2022 with new health, wellness and spa treatments available through March 31. Both spas offer an array of treatments for guests wanting to relax and unwind before 2022 kicks into full gear.
To allow visitors to safely and responsibly enjoy their trip to Barbados, the island announced streamlined port entry protocols. Barbados’ Ministry of Health and Wellness released the following protocols for all travelers planning on coming to the island.
Located in the South Pacific, The Islands of Tahiti are just eight hours by air from California. Surrounded by pristine, crystal-clear blue waters, the 118 islands and atolls offer natural beauty, authentic island culture and unique French Polynesian style. The Islands of Tahiti are world-renowned for white-sand beaches, stunning turquoise lagoons and varied landscapes ranging from coral atolls to volcanic mountain peaks. Privacy comes naturally in The Islands of Tahiti and offers visitors the space to relax and reconnect and to be Embraced By Mana. Mana is the life force and spirit that connects all things in The Islands of Tahiti.
Mar Del Cabo launched a new luxury beach fishing experience with an interactive paella workshop for guests. The Los Cabos-based hotel offers guests an immersive experience that takes them through the journey of creating paella, starting with a fishing session.
It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Santorini, Greece, with us.
IHG® Business Edge: Working Together with SMEs for a smarter way to manage travel
COJE Management Group raised the bar when it comes to cuisine and cocktails. The Boston-based group, founded by Chris Jamison and Mark Malatesta, offers guests the ultimate dining experience with old-world hospitality and an array of cuisines for every guest to enjoy. With culinary director Tom Berry incorporating the cuisines he encountered during his travels to South America, Cuba, Japan, Southeast Asia and France, each restaurant has distinguished itself as a must for anyone visiting Boston and each is designed exclusively in-house using inspiration from different regions and countries around the world.