FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Lars Redeligx, Chief Commercial Officer, Brussels Airlines

Oct 1, 2015
2015 / September 2015

Name: Lars Redeligx
Title: Chief commercial officer
Company, city: Brussels Airlines; Brussels, Belgium
Number of employees: 3,500
Recent project: Our new commercial strategy will bolster the company against the ever-increasing low-cost competition in the Belgian market, offering 21 new destinations to attract business and leisure travelers at low fares but with high-level service. Soon we’ll launch a new frequent-flyer program for the not-so-frequent traveler.
First job: A trainee in Beiersdorf, the German company that makes Nivea and much more
Little-known fact about you: When I travel, I kitesurf wherever possible. From New York to Dubai, Norway to Vietnam, I get to know places from the water.

Your Business

Essential business philosophy: Customers don’t want compromises, neither on price nor on service.

Best way to keep a competitive edge: Build a strong team of people who like to challenge the status quo. Travel with open eyes and an open mind.

Yardstick of success: Brussels Airlines’ return to profitability in 2015

Lars Redeligx as a Traveler

What is the most important item you take when traveling? Contact lenses — I forgot them once.

How do you spend your time on board? Talking to crew and customers. I work when necessary and take a break when possible.

What is your favorite restaurant in the world? Perry’s Beach Club in Renesse, Holland, is a great place to be with family in summer.

What is your favorite destination in the world? Hamburg, my hometown, by the harbor, and New York

About Brussels Airlines

Brussels Airlines is recognized for its premium onboard food and beverages. Tell our readers about these innovations.
We want to do more than just fly from A to B. Our vision is to build a personal airline — almost boutique — that brings people together and makes traveling a pleasure, and we have invested in our in-flight product, catering and ground services. Our entire Airbus A330 long-haul fleet is now equipped with a state-of-the-art cabin. Business class is exclusive and club-like with only 22 or 30 lie-flat seats. Economy features ergonomic seats with a generous 31- to 32-inch seat pitch and the same state-of-the art in-flight entertainment as in business. We are a flying ambassador of the well-known Belgian gourmet cuisine, part of our “Belgitude” approach offering a “Best of Belgium” experience and hospitality. Our guests traveling long-haul business class not only choose from fine-dining options prepared by Michelin-starred Belgian chefs but also, starting this year, can discover eight different Belgian special beers from a beer card created by our in-house beer connoisseur. Guests can also enjoy great Belgian chocolates and cookies.

Our clients and international experts welcomed these efforts. We are proud to have won Global Traveler’s Wines on the Wing competition three times in a row and to have been voted Best Trans-Atlantic Airline last year. These awards inspire us to continue our investments in quality.

What does Brussels Airlines offer premium business travelers?
Brussels offers smooth connections between the United States and Europe as well as Africa. If you connect from a Schengen Area destination to the United States, terminal walking distances are 325 feet or less. In Brussels, we opened our new flagship lounge “The Loft,” which redefines the standards of a business lounge with “Belgitude,” an outstanding customer experience and the world’s first digital offer in cooperation with Microsoft.

What’s in store for Brussels Airlines in 2015, particularly in North America?
We have great news for guests traveling with us between Brussels and Washington, D.C., as they can now enjoy more onward connections to dozens of Brussels Airlines destinations in Europe and Africa or to U.S. gateways. We continue to operate our popular daily service between Brussels and New York JFK. For U.S. clients who wish to spend summer holidays in Europe, Brussels Airlines and our convenient home base Brussels Airport offer ideal gateways, extending our network this summer with several exciting destinations and increased frequencies on existing destinations. We are also convinced U.S. travelers will appreciate our new onward smooth and comfortable connections between Washington, D.C.; New York; and Tel Aviv via Brussels Airport.

Newsletter sign-up

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Daily
Apr 7, 2020

InterContinental Hong Kong to Renovate, Reopen as Regent Hong Kong in 2022

InterContinental Hong Kong is gearing up for its biggest renovation in 30 years; the hotel will close its doors April 20, before reopening as Regent Hong Kong in 2022. The transformation will position the hotel as one of the world’s most iconic, spanning all guestrooms, suites, bathrooms, public areas, restaurants, event venues and the façade.

Athens: A city that charms its guests and stirs their emotions

The city took its name from Athena, goddess of wisdom, strategy and war, and protector of the city. The financial, political and administrative center of the country and an all-powerful city-state in antiquity, Athens is a major center of culture. A visit to the first-ever museum dedicated to Byzantium, a stroll around the National Garden and a trip to the Olympeion archaeological site will take you back through time.

Daily
Apr 7, 2020

Marriott Supports Local Communities with #MarriottStrong Campaign

Hotels around the world temporarily closed their doors, while others host healthcare workers in support of the COVID-19 pandemic. Additionally, hotels light up their windows at night with messages of love and hope for local communities.

Daily
Apr 7, 2020

Companies Around the Globe Band Together in Face of COVID-19 Crisis

In times of crisis, innovative companies step up, adapt and find ways to assist and contribute to those in need.

Goway Offers Travelers Journey of a Lifetime

Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.

Daily
Apr 7, 2020

Date Night at Home Inspiration from Resorts Around the World

While a night out on the town isn’t possible at the moment, that doesn’t mean you have to skip date night altogether. Get a little competition going and host your own version of Chopped, or take turns alternating and preparing resort-level meals at home.

Daily
Apr 3, 2020

Airlines Updates on Cancelations and Rebookings Due to COVID-19

The airline industry responds to the COVID-19 pandemic with updates on cancellations, route capacity reductions and rebooking policies. Here’s an update.

The Perfect Fit

According to the U.S. Small Business Administration’s Office of Advocacy, small businesses create two-thirds of net new jobs and account for nearly 48 percent of the U.S. private sector workforce. And small- and medium-sized businesses outpace all other sectors as one of the fastest-growing in the United States. InterContinental® Hotels Group (IHG) goes above and beyond to create opportunities for this segment with its IHG® Business Edge program, voted Best Small- to Mid-Sized Business Program in Global Traveler’s 2019 GT Tested Reader Survey awards.

April 2020
Apr 3, 2020

Singapore Airlines and AeroFarms Launch Farm-to-Plane Initiative

IN A FIRST-OF-ITS-KIND PARTNERSHIP, Singapore Airlines and AeroFarms, the leader in indoor vertical farming, launched a Farm-to-Plane initiative to bring the world’s freshest inflight produce to Singapore flights from Newark International Airport and John F. Kennedy International Airport.