FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

The Business of the Super Bowl: What’s at Stake for the Big Game’s Host City?

by Teresa Bitler

Feb 7, 2023

© Visit Phoenix

January/February 2023

On game day, Super Bowl host cities stand to gain almost as much as the teams competing on the field, if not more. The game can mean hundreds of millions of dollars in the days leading up to, during and immediately after the game, but it can also have an economic impact that lasts for years.

Eric Kerr, vice president of insights and development, Visit Phoenix, explains one can easily count the number of hotel rooms filled in a Super Bowl year or how many people fly into the city for the game. In 2015, the last time Phoenix hosted the game, more than 120,000 visitors came to the city for the big day, injecting more than $719 million into the local economy.

Harder to determine is the long-term tourism impact, however. Kerr said the greater metropolitan area received “incredible interest from Seattle” following the 2015 game, but no one can know how many people vacationed in Arizona after seeing images and videos during the Super Bowl

Phoenix estimates 6,000 members of the media will cover the game and tell stories about the city, its people and its attrac- tions. Major NFL events such as the Super Bowl Experience and celebrities attending events in the Valley will get coverage, too. If that weren’t enough, roughly 200 million people from around the world will then watch the game, and every commercial break will feature scenes from Phoenix and around the state.

“You can’t put a price on that,” said Santiago Corrada, president and CEO, Visit Tampa Bay, which hosted the Super Bowl five times, most recently in 2021.

Corrada points out the game impacts more than tourism. It shows the city does a good job hosting large events, such as conventions, and has the infrastructure for companies looking to relocate to the area. A Super Bowl can also convince a new airline to offer service to a city or inspire talented workers to move there.

“There’s a reason big cities compete for a Super Bowl,” he said. “It’s a great marketing tool.”

 

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
Daily
Apr 24, 2024

Summer, Unplugged: Get Cozy at These Digital Detox Destinations

There is a cure for summertime blues in the digital age: Find yourself a beautiful country inn, cabin or retreat far in spirit from the maddening crowds and distractions of daily life. Next, unplug, relax and don’t look back.

Tips to Plan a Destination Event Worth the Trip

Corporate events can often feel … too corporate. Where to go to get the team out of the office environment to bond and think outside the box? Starting with an unconventional, unique space to make them feel like the all-stars they are will get the juices flowing and make your LinkedIn profile glow.

eFlyer Reviews
Apr 24, 2024

Fairfield by Marriott Phnom Penh Review

Phnom Penh as we imagined it stretches beneath us: a picturesque, low-rise mix of Southeast Asian and French Colonial styles. When the inhabitants of those buildings look back at us here in the Fairfield by Marriott hotel in Chip Mong Tower, they see the future.

Daily
Apr 24, 2024

Wolf by Vanderpump Opens at Harveys Lake Tahoe

Lisa Vanderpump, TV star and restaurateur, recently opened her newest restaurant, Wolf by Vanderpump at Harveys Lake Tahoe, in partnership with Caesars Entertainment. To commemorate the occasion, Vanderpump hosted a star-studded opening and surprised guests with an extravagant “white carpet” arrival with her dog, Marky.

L’Ermitage Beverly Hills: A Discreet Hideaway Awaits

Nestled between the palm-lined boulevards of residential Beverly Hills, L'Ermitage evokes a sense of refined elegance and unparalleled service. This Forbes Five-Star and AAA Five Diamond haven continues to captivate discerning travelers and Angelenos with its unwavering dedication to personalized hospitality.

eFlyer News
Apr 24, 2024

World of Hyatt Members Can Now Earn Points at Mr. and Mrs. Smith Properties Worldwide

Starting today, World of Hyatt members can now earn and redeem points at a collection of more than 700 boutique and luxury hotels and villas around the globe with Mr. & Mrs. Smith. The luxury travel platform was acquired by Hyatt in 2023 and brings even more world-class properties and amenities to World of Hyatt guests than ever before.

Daily
Apr 24, 2024

Four Seasons Yachts Unveils Inaugural Itineraries

Four Seasons Yachts prepares for its inaugural season by unveiling the first 10 of its unique voyages in the Caribbean and Mediterranean.

Share Your Travel Preferences with Global Traveler in a Short Survey & Win

Learning more about our readers’ travel habits and preferences ensures Global Traveler delivers the content you desire. As the travel industry has adapted and changed over the last few years, it’s more important than ever to connect. To best meet your short- and long-term travel content needs, please help us!

Daily
Apr 23, 2024

6 Wellness Experiences to Try Around the World from Four Seasons

Plan a wellness-focused getaway at one of these Four Seasons Hotels & Resorts around the world.