Frederick Bigler knows a lot about posh shopping along Fifth Avenue in New York City. A recent spree netted him two Burberry shirts, an Armani jacket and a pair of Ferragamo shoes.
A little timid about taking on shopping in the city? Don’t be. As The Peninsula New York’s chief concierge, Bigler’s insight makes your high-end shopping dreams come true.
“Shopping along Fifth Avenue should be a fearless, friendly and relaxing version of ‘Veni, vidi, vici’, ” Bigler says. But conquering the city does require planning. “If you don’t plan — call or email the concierge — one can lose focus quickly, as New York can be a bit like a giant candy store for the traveler craving all we have to offer.”
To help travelers come, see and conquer, The Peninsula concierges worked with LUXE City Guides to create PenCities, an exclusive online luxury lifestyle journal for the nine cities that host a Peninsula hotel. These guides feature insights into fine dining, entertainment, shopping, design, nightlife, spa and wellness. Think of it as insider, in-the-know information.
“For the New York edition, you can look for postings from hot new restaurants and museum exhibits to lesser-known jewels such as a luxury vintage shop downtown,” Bigler says.
Bigler has a wealth of shopping-in-the-city insight he’s happy to share firsthand with guests. First up, he suggests hiring a personal shopper and a chauffeur. “There is nothing better than calling your driver to come and pick up your bags while strolling to the next destination along Fifth,” Bigler says. “Now that is luxury.”
Another tip: Bring a few pairs of shoes. Which shoes a shopper is wearing while trying on clothing can make the difference in getting perfect tailoring. And just where should you plan to stop? Bigler offers these suggestions.
To start: the sleek, glass-walled Louis Vuitton New York One East, 1 E. 57th St. Select supple travel pieces sure to be the envy of fellow passengers, even among first-class boarding. But be sure to look beyond the luggage to classic wardrobe and accessory pieces, including wedding rings and watches.
“[Creative director] Marc Jacobs is brilliant, and his collaboration with Yayoi Kusama is nothing short of amazing,” says Bigler of the brand’s colorful, polka-dotted collection.
Another high-end haven is Saks Fifth Avenue, 611 Fifth Ave. Here peruse dozens of luxury designers’ latest collections from Alexander McQueen — a favorite of the Duchess of Cambridge — to all-American designer Tory Burch.
Refresh at Café SFA for a light lunch while taking in the views of Rockefeller Center and St. Patrick’s Cathedral. Just don’t overdo it, cautions Bigler. “My advice is to eat salads or lighter fare for fittings, drink Champagne for recreation, then finish with an espresso for energy.”
From Saks, head to Bergdorf Goodman, 754 Fifth Ave. This unique department store’s European and designer collections cannot be missed. Be sure to take a peek at the couture for a preview of the upcoming season. Not sure where to begin? Bergdorf Goodman offers complimentary appointments with the Personal Shopping Salon to make the most of the experience.
A new wardrobe might make that pulled-back hairstyle look dull. Schedule time at the Ponytail Bar at the John Barrett Salon for a fashionable twist on a style standby. In a half-hour or less, stylists will perfect your pony, from sleek to tousled, braided to twisted, all while you take in sweeping views of the city from this penthouse locale atop Bergdorf Goodman.
Read This Next
All Reads on This Topic
Read Them All
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Sep 22, 2026Cunard’s “Queen Mary 2” to Undergo Stunning Refurbishment
Cunard recently announced a stunning refurbishment of Queen Mary 2; the ship prepares to enter dry dock on March 31, 2027, as the flagship of the Cunard fleet and the only ship in the world offering regularly scheduled trans-Atlantic crossings between Southampton and New York. The refurbishment will introduce new Grill Suites, an elevated wellness offering, enhanced retail spaces and refreshed guest areas, while preserving the ship’s Art Deco identity. The ship will return to service May 9, 2027.
Sponsored Content
Get to Know TAP FORBIZ
Unlock flexible, refined business travel with TAP Air Portugal's program, TAP FORBIZ. Developed for small, medium and large Companies, with options for corporate events, TAP FORBIZ offers exclusive advantages adapted to each type of business. TAP FORBIZ offers solutions suited to each business: travel cost reduction, more flexibility, more benefits and more value. With TAP FORBIZ, businesses can centralize purchases, control the company budget and ensure greater cost predictability with exclusive discounts and benefits tailored to each company's profile. Each trip becomes a strategic decision to travel more and spend less.
Daily
Sep 22, 2026Santa Barbara, California, Delays Autumn with a Second Summer
Experience Santa Barbara’s second summer, when golden hour sunsets, warm evenings and wine season offer a unique Californian take on fall. The destination’s pre-autumn season is perfect for those not yet ready to let go of warm weather just yet.
Daily
Sep 22, 2026Bruce Springsteen Center for American Music Opens in Long Branch, New Jersey
Earlier this year, COOKFOX Architects announced the opening of Bruce Springsteen Center for American Music at Long Branch, New Jersey’s, Monmouth University. This new cultural landmark is dedicated to telling the story of music in this country while celebrating Bruce Springsteen’s work within that tradition. The 30,000-square-foot building houses exhibits about the music of Bruce Springsteen and of other American musical genres; the Springsteen archives; a 240-seat auditorium for concerts, academic lectures and video screenings; and gallery space for changing exhibits.
Sponsored Content
IHG Business Edge: A Smarter Way for Small- and Mid-Sized Businesses to Travel
IHG Business Edge is a complimentary travel program designed to help small- and mid-sized businesses manage travel more efficiently while saving on hotel stays. Members enjoy access to guaranteed discounts, loyalty benefits, and partner offers across IHG Hotels & Resorts’ global portfolio of 7,000-plus hotels in more than 100 countries.
Melt into Mediterranean Charm in Barcelona and Costa Brava
Usually regarded for its Modernist architecture, centuries of artistic influence and polarizing football team, Barcelona has come into its own as a growing tech hub. The capital of Catalonia hosts the annual Mobile World Congress each March, and its Poble Nou neighborhood cradles some of the world’s most recognizable startups like TravelPerk and Typeform.
Seven Seas Prestige to Feature New Spaces
September 2026
Sep 19, 2026Destinations
Sep 18, 2026Choose Your Own Island Vibe in French Polynesia
“We are on small, tiny rocks, isolated in the middle of the largest ocean.” On a nature tour on the atoll of Tetiaroa, my naturalist guide, Thierry Sommers, thus reminded me of the oceanic remoteness of our location in the South Pacific. I was staying at The Brando, a luxurious private island resort that sits a mere 30-minute flight from the main island of Tahiti but still feels gloriously far away from regular civilization.
Sponsored Content
IHG Business Edge: A Smarter Way for Small- and Mid-Sized Businesses to Travel
IHG Business Edge is a complimentary travel program designed to help small- and mid-sized businesses manage travel more efficiently while saving on hotel stays. Members enjoy access to guaranteed discounts, loyalty benefits, and partner offers across IHG Hotels & Resorts’ global portfolio of 7,000-plus hotels in more than 100 countries.
Daily
Sep 18, 2026Downtown Phoenix Welcomes First Upscale Urban Retreat
This month, in Phoenix, Arizona, Pacific Hospitality Group opens Denū Hotel & Spa, the newest hotel property in The Meritage Collection.
ShareThis