The first time I visited Bulgaria’s capital, Sofia, the people were in a state of elated chaos. Free of Soviet control and four decades of Communism, Bulgarians were joyful, yet disoriented. I had heard a lot about how Sofia was working hard to shed its stifling Communist imprint. A more recent visit confirmed all this, yet today another major change looms, this time anticipated.
As Bulgaria positions itself to enter the European Union, just about everything and everyone seem to be looking westward. There is a new optimism. Streets are more vibrant, crowded with smartly dressed Bulgarians (only the chatter on their cell phones reveals their nationality).
Sofia, a city of 1.25 million, has continuously reinvented itself since its founding by a Thracian Serdi tribe around the 7th century B.C. Byzantines, Slavs and Romans were among those who fashioned the city in their images. Named St. Sofia (which means “wisdom” in Greek) in the 14th century, this is a place where rich history lives on in archaeological sites scattered throughout the city, where centuries-old castle gates and towers lie hidden beneath modern buildings. The ancient city council rests for eternity below the Sheraton hotel, while just behind it, above ground, is the historic St. George rotunda. Roman thermal baths lie below the Sofia mineral baths. On one visit, I was led through Roman ruins where a restaurant (La Rotisserie du Tzar Ivan Assen II) was being built beneath a nondescript building in central Sofia. The owner of the restaurant had discovered the ruins by chance.
On my return visit to Sofia, I again set up headquarters at the conveniently located Sheraton Sofia Hotel Balkan, which has long set the standard for hotels here — particularly with its well-appointed executive floors, which include a personal butler. The Sheraton has been refurbished to keep up with several leading hotel groups that have opened (Hilton, Kempinski and most recently the Barcelo Festa Sofia, the first Spanish hotel group to open a property in the city).
Although Sofia was heavily damaged during World War II, there remain many restored late 19th and early 20th century buildings. I stopped at the city’s premier example from this period, the Alexander Nevski Cathedral, to again see the famed icons there. Later, I walked along the city’s main shopping artery, Vitosha Boulevard, where the latest shops feature familiar European brands. At the quaint antiques shops on back streets, the old pottery jugs that I once purchased for $1 were nowhere to be seen. Another day, I headed south toward the Greek border, to see the stately Rila Monastery.
Back in Sofia, I found many new dining choices that quickly pushed memories of all those stolid, state-owned restaurants to the back of my mind. While Sofia offers a variety of international cuisines, I am always drawn to the food of this country, influenced by neighboring Greece and Turkey. On my first night, my Bulgarian friend, Nikolai, recommended that we visit Hadjidraganov’s Houses. The restaurant, composed of charming rooms that were once ancient houses, offers a perfect introduction to the Bulgarian kitchen. Our meal began, typically, with the salads of which Bulgarians are so fond. This part of the meal sometimes lasts an hour. My favorite is shopska (a mix of chopped tomatoes, cucumbers, onions and peppers sprinkled with tangy local white cheese). For the entrée, I chose the rotisserie-grilled marinated lamb, while my friend opted for a traditional lamb dish.
Another option for experiencing good local cooking is Beyond the Alley, Behind the Cupboard. Located in a turn-of-the-century house in the residential Boyana area, at Chepishev, this venue serves traditional and international dishes and the best local wines. On another day, I ate at the Balkan, a popular restaurant in the Sheraton known for international and Bulgarian food.
Sofia also boasts a colorful nightlife, with music clubs, discos, bars and cafes. To find out what’s happening, check out the Sofia Echo, Bulgaria’s only weekly English-language newspaper. Although Bulgarian’s Cyrillic alphabet can make navigating a challenge, most street signs in the city include a Roman translation, as do restaurant menus.
These days, the talk among Bulgarians is focused on their country’s pending admission to the European Union, along with neighboring Romania. Anticipating a January 2007 or 2008 admission date, Bulgarians are heeding warnings that the vote depends on fundamental changes including judicial reform, reduction of corruption and organized crime, better border controls and improved standards of food hygiene. Requirements for E.U. membership also include legislation protecting intellectual and property rights.
Bulgaria has a functioning market economy with an annual growth rate of about 6 percent, but the somewhat sluggish government is not always responsive to private-sector needs, a vestige of Communist rule. Its plethora of regulations can frustrate business interests.
U.S. citizens considering investing in real estate here must first set up a local company, so it is prudent to have local business connections. Outside Sofia, I visited land that was available for development around a golf course, 45 miles from the city, but even with the low prices, real estate appears to be a more compelling investment for Europeans than Americans at this time.
Sofia is Bulgaria’s financial and manufacturing center, with metal products being the largest industry. It remains the centerpiece of the country’s improving economy. Investment, construction, tourism and banking are growing sectors. The city has a well-educated and computer-literate work force and, for now, labor is relatively cheap. For these reasons, it is attracting attention as an outsourcing hub for both American and western European companies.
Despite its smattering of ancient ruins, Sofia has never been much of a tourist draw, although among Europeans its proximity to the sea and low prices make it an appealing vacation destination. Most visitors are in Sofia to do business, but, like myself, find time to enjoy the city and its environs. For committed tourists, Sofia serves largely as the gateway to the beautiful countryside (the New England–like colors in the mountains can be spectacular in autumn) and to the popular seaside resorts along the Black Sea, favored by Europeans. But things are changing. This year, the upscale tour company Abercrombie & Kent is including Sofia on its private jet tour through Europe and the Mediterranean. Should European Union membership become reality next year, this Balkan capital undoubtedly will continue its ascent.
Read This Next
November 2006 Cover
2006 / November 2006
Nov 1, 2006Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Oct 10, 2024Surf Abu Dhabi Confirmed as New Venue on World Surf League 2025 Championship Tour
World Surf League announced Surf Abu Dhabi, located on Hudayriyat Island in Abu Dhabi, as a competition venue on the 2025 Championship Tour. Surf Abu Dhabi is the world’s largest man-made surf facility, expected to open to the public this month.
Sponsored Content
Remarkable Medellín
Visiting Medellín in Colombia: The Country of Beauty is like stepping into a fantastic story — literally, as the city in the Western Colombian Andes region inspired Disney’s Encanto. Here, valleys, the world’s tallest palms, vibrant communities, colorful houses, garden-like balconies and more prove reality is more picturesque than anything on film. And it’s especially more tempting following Medellín’s remarkable transformation, shedding its troubled past and reawakening as a city of innovation, art, cultural richness, modern infrastructure, thriving tourism and resiliency.
October 2024
Oct 10, 2024Rocky Mountain Highs Await in Colorado Springs
My husband and I typically don’t repeat vacations. But then again, Colorado Springs is no ordinary destination. Our first trip here for Cloud Camp — overlooking 14,000-foot Pikes Peak — was all at once romantic and rustic, evoking the essence of the Old West. Cozy log cabins perched high atop Cheyenne Mountain tuck into fragrant pines and rustling aspens, while the banquet table at the stone-and-timber main lodge invites some major tucking into.
Airlines
Oct 10, 2024British Airways to Become Largest Purchaser of Carbon Removals in the United Kingdom
British Airways recently signed a deal to purchase more than £9 million worth of innovative carbon removals credits in the United Kingdom and overseas, part of a six-year agreement that will help drive BA’s climate change efforts by 2030.
Sponsored Content
Daejeon Prepares for Its Iconic Zero O’Clock Festival
Daejeon, South Korea, looks forward to August 2024 and the return of its iconic tradition, the Zero O’Clock Festival. This year, the event is held Aug. 9 –17 with a time travel theme featuring past, present and future zones. Find events pertaining to each zone’s characteristics in the area of Jungang-ro Street, from Daejeon Station to the former site of the South Chungcheong Provincial Office. These streets will be free of vehicles, and public transportation is highly recommended.
Daily
Oct 10, 2024Enjoy Nature, Experience Adventures at Paso Robles’ Ancient Peaks Winery
Ancient Peaks Winery sits on a vast sustainable ranch in Paso Robles, California, and invites guests to discover its surrounding nature and adventures while trying delicious wines. While wines perfectly capture the terroir, activities offered provide opportunities for visitors to get outside and explore the area.
11 Hotels Offering Sleep-Enhancing Amenities
Daily
Oct 9, 2024Hard Rock Hotel Tenerife Review
eFlyer Reviews
Oct 9, 2024Kimpton to Open 3rd New York City Hotel
eFlyer News
Oct 9, 2024eFlyer News
Oct 9, 2024Emirates Expands Premium Economy Service in United States
Emirates announced its expansion of its premium economy service in the United States across six new routes via refurbished Boeing 777s. The elevated and expanded premium economy service will be available to Emirates customers flying out of Boston (BOS), Chicago (ORD), Dallas (DFW), Seattle (SEA), Miami (MIA) and Newark (EWR).
Sponsored Content
Elevate Your Travels with the IHG One Rewards Premier Credit Card
What if you could earn rewards and benefits when traveling, shopping and relaxing at any IHG-branded hotel? Well, you can with the IHG One Rewards Premier Credit Card.
eFlyer Deals
Oct 9, 2024Secure the 2025 Aloha Kai Special from Waimea Plantation Cottages
Positioned along the shore of West Kauai, Waimea Plantation Cottages looks ahead to 2025 travel with its 2025 Aloha Kai Special.
ShareThis