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Jorge Goytortua, Senior VP Of Sales For North America, Aeromexico

by Gtrav

Jan 1, 2011
2011 / January 2011

Congratulations On Winning Best Airline In Mexico In The 2010 Gt Tested Awards. How Will Aeromexico Continue To Provide Premium Services To Business And Luxury Travelers?

Being recognized as the Best Airline in Mexico is a proud accomplishment, but it also embodies a hefty responsibility for all Aeromexico employees since it further advocates our everyday efforts to deliver an enhanced, safe, reliable, high-quality product.

Aeromexico is a full-service carrier highly valued by business and luxury travelers. We continue to offer free open bar, meals and other amenities such as pillows, blankets and onboard entertainment systems. Our Boeing fleet is one of the youngest in the industry, with an average operation of less than six years, and our on-time performance is above 90 percent. Investment in our state-of-the-art airports in Mexico City and Monterrey has given us a competitive advantage, and our U.S. route network has grown in 2010 — we now offer more than 450 weekly U.S.–Mexico flights. We recently launched a Web check-in application and redesigned our website, enhancing navigation and the overall user experience. In March, our reservations and check-in platform will migrate to Sabre, improving the customer experience.

Elaborate On Your New Class Of Service, Aeromexico Plus.

Aeromexico Plus is a unique economy-class product for those business travelers who do not find it feasible to purchase a first-class ticket but love to feel pampered and obtain some of our award-winning Premier Class benefits. Aeromexico Plus passengers are seated in the first two rows of economy class, with extra space between seats; they receive priority boarding and baggage handling, first-class reading material, fare restriction flexibility and high priority for upgrades.

What Are Aeromexico’S Imperatives For 2011?

Our brand is a wide-ranging and far-reaching global commodity positioned to service all segments of the travel industry — visiting friends and relatives, leisure and corporate — with an extensive route network. Having been a service staple and principal preference for the VFR and leisure segments for years, our growth opportunities involve the corporate segment. Effectively engaging this business sector will enable us to diversify our client portfolio, propelling our sustainable growth with higher-yield margins while lessening our dependence on price-elastic segments. As we continue to grow across the globe, we will maintain our existing client base but also seek new opportunities and business ventures. Our mandate for 2011 and beyond is for growth based on profit objectives, creating profitable engagements for our stakeholders, employees, business partners and, most important, our customers.

Tell Us About Your Career In Aviation.

I am a seasoned professional with nearly 20 years in the commercial airline industry, beginning in 1992 with Mexicana as a passenger service agent in my hometown, Guadalajara. I held management positions throughout Mexico before moving to the United States as vice president of sales for North America. Last May, I joined Aeromexico as senior vice president of sales for North America. It is a great honor to work for the two largest carriers of Mexico. Moving to Aeromexico has revitalized me and reaffirms my belief that change is a must — it gives you the opportunity to reinvent yourself and to begin new and exciting adventures, every day.

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FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

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