Outside the Ol Seki Hemingways Mara luxury safari camp, I found myself in nirvana. On the edge of a nature reserve in Kenya, the great wildebeest migration is in full sway. Before this wildlife encounter, my day started with a sing-song wake-up call by a local Maasai who greeted me with a classic Kenyan brew and sweet cookies, followed by an early-morning hot-air balloon ride and a Champagne bush breakfast.
As I discovered during my stay, the new 10-tent compound, silver-eco-rated by the Eco-Tourism Society of Kenya, focuses on customer service. “Luxury vacationers today don’t want a schedule,” said Melinda Rees, camp manager, sitting in the camp’s new tented dining room furnished in natural woods and a white canvas interior. While many clients arrive with their cellphones (the camp offers WiFi access), they unplug as soon as they set their sights on the plains of the Maasai Mara.
In a canny move, new luxe remote properties in Kenya are tapping into a growing trend, working with local communities. The Ol Seki, meaning “sandpaper tree,” perches on the edge of the Maasai Mara National Reserve, arguably Africa’s most famous wildlife habitat, in the new Naboisho Conservancy.
Welcome to the newest breed of luxury hotels. Gone are the days of luxury vacationers demanding only the finest amenities alongside outstanding services at world-renowned properties. Now, besides the 500-thread-count Egyptian cotton sheets, luxe hotels also boast experiential activities. To boot, travel websites like Hotels.com note a steady attraction to new luxury property openings.
“Overall we’re seeing a heightened interest in luxury hotels both in the U.S. and among American and international travelers alike,” said Taylor Cole, travel expert at Hotels.com. “This is primarily due to newly built hotels over the past few years and older luxury hotels that are renovating and upgrading their amenities.”
Acclaimed luxury hotel designer Jean-Michel Gathy of Denniston International Architects, who participated in nine hotel openings this year, said luxury hotel developers need to consider the guest satisfaction levels in hotel design. “Most of them [guests] are used to having everything, so when guests go to a hotel they expect even more. Today hotel guests want spas, food and beverage, and they want things to do,” he said from his office in Kuala Lumpur.
The new Gathy-designed, 45-villa resort Cheval Blanc Randheli, an exclusive property from the luxury fashion group Louis Vuitton Moët Hennessy, opened in November 2013 in Maldives and already ranks as one of the top resort destinations in the Indian Ocean. A mesh of traditional and modern, the palm cabanas feature a team of “alchemists” offering a truly personal service to create tailor-made activities. Guests also enjoy exclusive Guerlain treatments at the spa located on its own island.
Simply spin the globe to find the hottest destinations offering smart diversions for jet-setting guests. Luxury hotel brands such as The Peninsula and The Ritz-Carlton are building fast and furious in Asia, the Middle East and Southeast Asia, with many properties enhancing special guest programs.

The Ritz-Carlton, Rancho Mirage cliff-side fire pit © The Ritz-Carlton, Rancho Mirage
On the domestic front, a hotel renaissance is in full swing in star-studded Greater Palm Springs, one of Southern California’s most scenic havens, with a slew of luxury properties opening in the area. This past spring welcomed The Ritz-Carlton, Rancho Mirage, the hotel company’s first opening of a U.S. property in the last four years. Other new luxe spots to watch: the upscale Triad Palm Springs from Marriott’s Autograph Collection; and the boutique ARRIVE Palm Springs from owner (and former Facebook employee) Ezra Callahan, whose hugely anticipated hotel will open this fall in the north end of the Uptown Design District.
“The appeal is we have everything to offer,” said Joyce Kiehl, media relations manager, Greater Palm Springs Convention & Visitors Bureau. She observes a new generation of clientele arriving for the city’s highly lauded festivals like the Coachella Music and Arts Festival and Modernism Week. “Greater Palm Springs is on the move. There’s definitely a new energy in the air. From The Ritz-Carlton, Rancho Mirage to the Hard Rock Palm Springs, people are rediscovering the destination.”
Set in the Coachella Valley, the 244-room Ritz-Carlton, Rancho Mirage accentuates the desert region’s open-air lifestyle with its panoramic views, water features and light and fire attractions. Expect a local community tie-in through the hotel company’s Give Back Getaways program, too. “Volunteering is at the heart of our award-winning Community Footprints programs, and we have longstanding community partnerships in all the locations where we have a hotel, club and residence. The only requirement to join one of the programs is enthusiasm to take part in an authentic and meaningful give-back experience,” said Sue Stephenson, vice president of Community Footprints, The Ritz-Carlton Hotel Co., adding that details for the Rancho Mirage guest volunteer program are nearly finalized.
New York & Company indicates 34 new hotels in the city’s pipeline this year alone, including the much-anticipated summer opening of Park Hyatt New York. Located in Midtown across from Carnegie Hall and a short stroll from Central Park, the mixed-use 90-story high-rise designed by Pritzker Prize-winning architect Christian de Portzamparc boasts some of the largest standard rooms in the city at 475 square feet.
Watch for accents that reinforce the brand’s motto: “Luxury is personal.” Jamie Rothfeld, manager of corporate communications, Hyatt Hotels and Resorts, noted on the company blog that an online and print summer campaign dubbed the “Luxury List” asked people to snap favorite pictures, labeling them #ParkHyatt and #MyLuxList. “These images are meant to elicit that feeling of personalization, customization and luxury that is fine-tuned for every guest’s individual needs,” said Rothfeld. “This campaign gets to the heart and soul of what makes travel so special.”
Still, timeless destinations continue to showcase the glam and the glitz — but in a new way. On the heel of Cape Cod, even Plymouth, Mass., known as the landing point of Pilgrim settlers and as America’s hometown, sports a new luxury hotel. Opened in June, the 50-room elegant Mirbeau Inn & Spa at The Pinehills recreates the look of a romantic French country estate with its Monet-themed garden and décor displaying antiques culled from the South of France. When asked about some of the inn’s most requested activities, general manager Natalie Ward replied, “We are seeing a growing number of guests who are really interested in learning new and exciting cooking methods and techniques. They are clamoring for time with our chefs and are quite adventurous in trying new items.”
In Paris, the Hong Kong luxe hotel brand Peninsula Hotels transformed a 19th-century Neoclassical building near the Arc de Triomphe into its new Parisian dream vacation, incorporating the latest state-of-the-art technology for its well-traveled guests. The 200-room urban hotel, six years in development, was magnificently restored to its former glory using France’s finest artisans in this modern-day palace.

The Peninsula Paris exterior © Peninsula Paris
“Travelers who choose Peninsula Hotels expect a particular level of service, and they are also looking for signature experiences which we provide through our Peninsula Academy program. The Peninsula Academy takes guests deep into the heart of each destination, and The Peninsula Paris will do the same through an inspiring insider’s look into art, cuisine, fashion, style and culture,” said Robert Cheng, vice president, marketing, The Peninsula Hotels.
In the United Kingdom, luxury guests with a penchant for spas can now marvel at the UNESCO World Heritage site, the City of Bath. This eternally youthful spot, renowned as Britain’s original and most famous spa destination, added the city’s newest luxury experience, The Gainsborough Bath Spa, a member of the Leading Hotels of the World.
“[Once opened,] the extracurricular activities will definitely include private spa and treatment sessions, wine tasting, cookery classes, cocktail making, ballooning, guided walking tours of Bath and performances at the Theatre Royal,” added Peter Rollins, director of marketing. The 99-room property opens early next year.
What is it about the latest luxury hotels? “I think you cannot have a luxury vacation without butler service. They smooth the way over those tiny details and take care of the guest in the way that suits the guest. Just having only one person to deal with who can take care of your every need makes a vacation a true vacation in that you don’t have to think of everything — the butler is there to do it for you,” said Robert Watson, president, Guild of Professional English Butlers.
Back in Kenya, the stars blanketed the night sky as I turned to peer at the memorable hills exalted by esteemed writer Karen Blixen. My starry night sleepover took place at the 5-star Hemingways Nairobi, opened last spring in Nairobi’s tony enclave of Karen near Blixen’s former residence. The boutique property, a member of the Small Luxury Hotels of the World, epitomizes the changing face of Africa: elegant sophistication that is sublimely otherworldly. As luck would have it, the next day my butler, Enock, arrived with my morning coffee, ready to offer sightseeing tips. For the moment, though, I continued to leaf my dog-eared copy of Out of Africa and gaze ahead, mesmerized, at the beautiful Ngong Hills, just as Blixen did when she lived here.
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