The cobblestoned street of Tretyakovsky Proezd in Kitay Gorod, Moscow, is the ultimate in exclusivity and over-the-top luxury.
But those in the know refuse to stroll down the short thoroughfare until well after dusk, when it is lit by strands of fairy lights. “The streets are almost empty in the daytime,” says Roxanne Génier, president of LuxeInACity, a digital magazine which acts as a private concierge to connect clients to high-end brands. “True Russian wealth plays and shops into the evening.”
Génier knows a lot about true Russian wealth. She spent a year aboard a super-yacht, employed by a Russian billionaire. “When you think of Russian wealth, don’t think luxury, think über-luxury,” Génier says. “So when two Russian businessmen decided to build Tretyakovsky Proezd into one of the world’s most expensive and exclusive luxury shopping arcades, rest assured that they went all out.”
Those two businessmen were Pavel Mikhailovich Tretyakov, founder of The State Tretyakov Gallery, and his brother-in-law, architect Alexander Kaminsky, who created the district in 1871.
What often strikes first-time travelers to Tretyakovsky Proezd is the total lack of Russian-made goods, Génier says. From Armani to Tiffany & Co., the street is lined with imported affluence.
Kick off a day of shopping with a test drive. Bentley Motors, Maserati and Ferrari showrooms are tenants of the street. “My choice would rest on a striking Maserati Grand Cabrio, a sexy Ferrari F12berlinetta and a seductive Lamborghini Gallardo LP 550-2 Spyder,” Génier says.
To make the most of the boutiques lining the area, Génier recommends hiring a personal shopper. But we say start with No. 1: Ermenegildo Zegna, at Tretyakovsky Proezd 1. Have a made-to-measure suit handcrafted for you from a collection of more than 700 fabrics.
Be sure to take time for a spa treatment at Tretyakov Spa by Anne Semonin, located on the top floor of the Hermès store. Génier’s pick: the Anne Semonin Black Sand Body Scrub Ritual.
From there, add a little sparkle to your life and gourmet treats to your belly at Cristal Room Baccarat on the second floor of Moscow’s Maison Baccarat. Sure, you’ll have to travel a few minutes to Nikolskaya Street, but Génier says it’s worth it, if only to see the stunning chandelier hovering over the tables.
“For dinner, I would let Chef Michel Lentz and his team present me with smoked Scottish salmon, confit of duck with red sauce and a delectable Paris-Moscou cake,” she says.
Head back to Tretyakovsky Proezd after dinner to watch the impromptu show of fashion and affluence — as Génier describes it, “the parade of Bentley, Ferrari, Maserati, Lamborghini, Porsche, Mercedes-Benz and BMW [automobiles] that line up the streets of Tretyakovsky Proezd in the evening time, combined with the opulence exuding from the men and women stepping out of those cars.”
“Remember,” Génier adds, “If it’s Russian, it is über-luxury, not luxury.”
Read This Next
2013 Airline Of The Year And Hotel Of The Year
2013 / December 2013
Dec 5, 2013All Reads on This Topic
Read Them All
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Apr 25, 2024Former Massachusetts Glasses Factory Transforms into New Hotel
In the late 1800s, eyeglass manufacturer George Washington Wells became the founder and owner of the largest eyeglass company in the town by merging with several smaller lens manufacturers in Southbridge, Massachusetts. By the early 1900s, Wells was running the largest eyeglass manufacturing company in the world, owning several factories in Southbridge and occupying more than 80 acres on both sides of the Quinebaug River. It was called the American Optical Company, known locally in town as “AO.”
Sponsored Content
Unearth Seoul’s Hidden Gems
Filled with hidden treasures waiting to be discovered, Seoul invites travelers to unearth its many gems, and Seoul Tourism Organization is here to help travelers do just that. Through thoughtfully created initiatives like the Theme Tourism County Competition, Seoul Tourism Organization works closely with local districts to identify and showcase what makes each district unique and charming in all seasons.
Daily
Apr 25, 2024This Travel Operator Brings You to an Active Icelandic Volcano
Recently, Iceland has gained the attention of several travel enthusiasts due to recent media coverage showcasing epic lava flows and bursts of white ash smoke. For those wishing to see this in person, Abercrombie & Kent released guided tours and itineraries to Beerenberg Volcano, one of the northernmost active volcanoes in the world.
Daily
Apr 25, 2024Hôtel Royal Unveils evian SPA, the First in Europe
Hôtel Royal Evian Resort, France, recently debuted its all-new evian SPA, the only one in Europe and inspired by the water cycle found in nature.
Sponsored Content
Hit the High Notes in Nashville
Nashville’s once-modest skyline continues to evolve as its luxury market grows. Lavish hotel properties are added to the landscape while acclaimed chefs stake claim in the robust culinary scene and premier cultural offerings round out the city’s repertoire.
Daily
Apr 24, 2024Summer, Unplugged: Get Cozy at These Digital Detox Destinations
There is a cure for summertime blues in the digital age: Find yourself a beautiful country inn, cabin or retreat far in spirit from the maddening crowds and distractions of daily life. Next, unplug, relax and don’t look back.
Fairfield by Marriott Phnom Penh Review
eFlyer Reviews
Apr 24, 2024Wolf by Vanderpump Opens at Harveys Lake Tahoe
Daily
Apr 24, 2024Lufthansa’s Allegris Takes Off May 1
eFlyer News
Apr 24, 2024eFlyer Deals
Apr 24, 2024Experience the Ultimate Stargazer’s Paradise at JW Marriott Scottsdale Camelback Inn Resort & Spa
Escape to a place where the skies are free from light pollution and blanketed in stars. At Arizona’s JW Marriott Scottsdale Camelback Inn Resort & Spa, guests can enjoy the stars like never before with the new Celestial Retreat: A Stargazer’s Paradise offer.
Sponsored Content
Tips to Plan a Destination Event Worth the Trip
It's time to shake things up and inject some serious excitement into your next gathering. Whether planning a corporate conference, black-tie gala or milestone celebration, choosing the right venue can make all the difference. City Winery shares some tips to make your next gathering a rockin' success.
eFlyer Deals
Apr 24, 2024Celebrate Opal Collection’s 10th Anniversary with Special Meeting Offer
Opal Collection commemorates its 10th anniversary with a special celebration offer. Guests are invited to join in on the celebrations and receive exclusive incentives like complimentary guestrooms, upgrades and turndown gifts, as well as a complimentary Champagne toast and $1,000 Opal Collection gift card for the meeting planner.
ShareThis