THE WORLD OF LGBTQ TRAVEL constantly evolves, so it’s no surprise the topics at the 18th Conference on LGBT Tourism & Hospitality — this year at San Francisco’s Park Central Hotel — represented a wide array of trends in the marketplace.
The biggest change is the ever-increasing number of destinations that market to LGBTQ travelers, according to David Paisley, senior research director, Community Marketing & Insights, the LGBTQ research and marketing firm that organizes the annual event. “The evolution has been mostly one of size of the community, starting with the large urban cities, then smaller cities and now small towns and resort destinations,” he said. “Today, there are hundreds of destinations of all sizes outreaching to the LGBT community.”
In addition, Paisley noted the “evolution from a time when just a couple hotel brands were outreaching to the LGBT community to a time when nearly every hotel has an outreach plan.”
Indeed, the increased appeal is apparent in the long list of participants and sponsors at this year’s conference. Speakers included San Francisco Travel’s Joe D’Alessandro, MGM Resorts International’s Dawn K. Christensen, Tourism Toronto’s Heidi Wallace and Celebrity Cruises’ Ron Gulaskey. Major sponsors this year included the tourism offices of Argentina, Fort Lauderdale, Las Vegas and San Francisco, as well as the International Gay and Lesbian Travel Association.
Workshops aimed to help attendees better sell their destinations and travel services to LGBTQ travelers, with topics ranging from marketing and media relations to attracting inbound travelers from Latin America. A special educational track was designed specifically for meeting professionals and planners, providing tips on how they can create more LGBTQ-friendly events and conferences themselves.
So what’s different today about the many organizations that go after LGBTQ business? “They are less scared,” said Paisley. “When we started this work, many destination and travel companies feared backlash — or for groups and cruises, worried about the interactions within their customer base. Today, that all seems to have diminished. The pioneers that started LGBT tourism outreach have demonstrated that there is nothing to fear. The LGBT community is not too different than any niche market.”
Brewing long and deep at its center before radiating out to the rest of Europe, Vienna boasts an illustrious history and lasting intellectual impact. The Austrian capital dates back to Celtic and Romen rule, the latter inhabitants using the center city as a military hub among many other employments.
Step right up to the greatest show on Earth as FXExpress Publications, Global Traveler, trazeetravel.com and whereverfamily.com celebrate their 2020 award winners! Join the big top on Dec. 14 as we virtually award the winners of the 17th annual GT Tested Reader Survey awards, including the Airline and Hotel of the Year; the 17th annual Wines on the Wing Airline Wine Survey; the eighth annual Leisure Lifestyle Awards; the sixth annual The Trazees; and the third annual Wherever Awards.
Whether taking a COVID-19 test before boarding a flight or looking up different travel restrictions before planning your trip, travel has looked a little bit different this past year. With all the extra steps for traveling, American Airlines is committed to finding ways to provide ease and more flexibility and choices for passengers when traveling.
Even in “normal” times, folks gravitate to wellness resorts to jumpstart a healthier lifestyle, destress and be nurtured. In this COVID-19-era state of elevated anxiety, people seek even more natural beauty and caring hospitality, healthy food, fitness activities and beauty and body treatments. Canyon Ranch Lenox also provides an extensive staff of experts offering a multitude of health, wellness and spiritual well-being modalities that alleviate personal issues.
The lights of the aurora borealis appear frequently in the Fairbanks region of Alaska, with a growing number of Aurora Trackers in the area. A new video from Explore Fairbanks features five Fairbanks Aurora Trackers sharing their thoughts and photography on the northern lights.
Remote workers looking for an upgrade from their home offices might want to consider Karisma Hotels & Resorts’ Workcation offer. Those booking an extended stay of 10-plus nights are eligible for discounts of up to 15 percent off best available rates; those booking 20-plus nights enjoy up to 25 percent off. The offer is available at Karisma Hotels & Resorts’ diverse portfolio of properties.