
PHOTO: © VISIT PHILADELPHIA
THE BASICS
Name: Jeff Guaracino
Title: President and CEO
Company, city: Visit Philadelphia; Philadelphia, Pennsylvania
First job: KYW News Radio
Where to next: Puerto Vallarta is my next trip; I love the city. Elizabeth Taylor and Richard Burton had homes across from each other where they could pass undetected.
A LITTLE BIT MORE
What actor or actress would play you in a movie of your life?
Angelina Jolie. I am trying to be a little funny here, but I actually admire her as a great humanitarian, and she believes in diversity.
What would you be doing professionally if you weren’t in your current industry?
A journalist. I have written two books, and for years I wrote the “Expert Tips for Better Travel” column in an LGBTQ+ publication. I always register with the State Department when I travel; they have a lot of services you can utilize.
What is your favorite book, movie or television show?
Auntie Mame is one of my favorite movies — the one with Rosalind Russell, of course.
What historical figure, dead or alive, would you love to have dinner with?
Michelle Obama. I read her book; she redefined almost everything in her life and broke through a lot of stereotypes. She stood up to racism and homophobia, which are still very much alive.
THE BUSINESS
What is your most recent project, and what was the inspiration behind it?
Renaming Philadelphia as the City of Sisterly Love in honor of the 100th anniversary of the 19th Amendment. It allows us to tap into the power of women travelers, GenX and Boomers.
What is your favorite aspect of the job?
Interacting and celebrating with the different communities and people I meet in a week, a day or the year. We are also excited about our association with the James Beard Foundation and the Philadelphia restaurants that have been awarded.
What’s the biggest business risk you’ve ever taken?
I launched “DO AC” in Atlantic City after years of decline. Superstorm Sandy hit two months later, and we had to endure the loss of casinos, but it all paid off.
Who is someone you admire professionally in the travel industry?
The late Kevin Mosher was one of the people who started LGBTQ+ charter travel. He had his own business as an entrepreneur, and he believed travel could make the world a better place. Travel helps you to better understand yourself and other people.
AS A TRAVELER
Tell us about a travel nightmare: It is always a nightmare if you arrive and your luggage doesn’t.
Share a comical travel experience: I remember running through an airport with my friend who was delayed in joining us on a European vacation. He got to Venice and all his luggage was still missing. We were running to catch a clipper ship. We were looking for clothes and nothing was cheap. We ended up donating some of our clothing for him; it all worked out in the end.
What is your preferred method of travel — planes, trains, automobiles, cruise ships — and why? Pretty much anything but cars.
What has been the best example of customer service you’ve experienced during your travels? A woman named Monica in Buenos Aires overheard me and a friend there on business trying to figure out what to do. She took us to the orchestra that night. She knew all the ins and outs, and it was cool. She got us into a box at Teatro Colón. It was unbelievable and beautiful. Monica was connected, and we never saw her again.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Mar 6, 20267 Colorful Rooftop Sky Bars You’ll Want to Visit in Thailand
There are many attractions in Thailand, from temples and museums to the Royal Palace and stunning beaches, but do not miss the wonderful rooftop sky bars at these seven hotels in Bangkok, Chiang Mai and Pattaya.
Sponsored Content
SAIL UNIQUE: A New Chapter in Luxury Ocean Travel
Imagine a place where European elegance meets the rhythm of the sea, where time slows and every detail is designed to inspire connection, discovery and a deeper sense of ease. This is Explora Journeys, the European luxury lifestyle ocean brand redefining how the world is explored by sea.
Daily
Mar 6, 2026Landmark San Antonio Hotel to Reopen This Fall Following Design-Focused Transformation
Situated on the iconic River Walk in San Antonio, Texas, historic hotel El Tropicano will reopen as Sítio El Tropicano this fall. El Tropicano opened in 1962 as the first hotel on the River Walk. Trestle Studio and Michael Hsu Office of Architecture lead the transformation, with a modern, design-forward approach.
Daily
Mar 6, 2026World’s First Antarctica Hybrid Cruise-Sailing Experience Debuts
Terra Nova Expeditions recently launched a world-first hybrid cruise-sailing Antarctica expedition. This groundbreaking itinerary combines a purpose-built expedition vessel with an intimate polar yacht experience into one seamless journey.
Sponsored Content
Explora Journeys: A New Chapter In Luxury Ocean Travel
Sail Unique Explora Journeys continues to shape a new rhythm for luxury ocean travel, one guided by space, intention and a profound connection to the sea. Designed as a European luxury lifestyle experience, each journey feels less like a traditional cruise and more like time spent aboard a refined floating resort or superyacht whose home is the ocean.
Daily
Mar 5, 20267 Hotels and Resorts for a Luxury Destination Micro Wedding
Couples increasingly prioritize intimate “micro” weddings with elevated experiences over over-the-top soirees. Smaller guest lists allow for more personalization and flexibility. These properties around the world offer fabulous settings for a destination micro wedding.
Parador de Almagro Review
eFlyer Reviews
Mar 4, 2026Brussels Airlines to Upgrade All Cabins
eFlyer News
Mar 4, 2026eFlyer News
Mar 4, 2026Mandarin Oriental Announces New Luxury Residences in West Palm Beach, Florida
Mandarin Oriental recently announced the development of Mandarin Oriental Residences, West Palm Beach, the brand’s first standalone residential offering in South Florida. Slated to open in 2031, the project will span 87 private residences positioned along the Intracoastal Waterway with unprecedented waterfront access.
Sponsored Content
TAP FORBIZ: Empowering Business Travel for Every Enterprise
In today's global business landscape, travel isn’t just movement — it’s momentum. TAP FORBIZ, TAP Air Portugal’s premium corporate travel solution, is engineered to maximize that momentum across all types of businesses — from agile SMEs to global enterprises and orchestrated events.
eFlyer News
Mar 4, 2026AC Hotel Opens in Old Town Scottsdale, Arizona
AC Hotel Scottsdale Old Town just opened in the city’s Entertainment District. The six-story hotel features 168 guestrooms, including 18 two-bedroom suites.
ShareThis