Incentive travel has long been a way for organizations to drive sales and reward employees with opulent trips to exotic destinations. Today it encompasses even more.
Far from the Rhine, the Nile, the Amazon and the Yangtze, the great rivers of America have also served boat passengers for centuries, and such cruises continue to be popular, primarily on the Mississippi and Columbia river systems. Replicas of 19th- century paddle wheelers still hold sway. Small-town ports masquerade as pages from an American storybook. Shorelines are all aglitter with the romance of history, reflecting the lives and times of Lewis and Clark and Mark Twain.