Hertz, Dollar and Thrifty customers can rent a car using a valid debit card in several countries across Europe. The new option allows customers with a recognized debit card to access standard car and van rentals at key European locations. The decision opens the rental market to a slew of new users.

The amendment applies to locations in Belgium, Czech Republic, France, Germany, Italy, Luxembourg, The Netherlands, Slovakia, mainland Spain and the United Kingdom.

Though most people renting cars do so with a credit card, many Europeans don’t have access to one. Plus, recent MasterCard research shows people are increasingly using their debit card.

“A significant number of people do not have access to a credit card or simply prefer to use their debit card for certain transactions. With the holiday season fast approaching, we are pleased to make it easier for our customers to pay by debit card in thousands of locations across Europe. The new ‘pay your own way’ option is all about offering customers greater flexibility, convenience and choice in how they rent from us, putting them in the driving seat,” said Tracy Gehlan, senior vice president, Hertz Europe. “As part of our ongoing commitment to customer excellence, our guests wishing to use a debit card can expect the same ease of service as with a credit card.”