Leave it to the design-friendly Netherlands to restore a 172,000-square-foot building dating from 1923 and once part of the largest warehouse in the world into a radically designed museum called FENIX Museum of Migration Rotterdam.
Located on the south bank of the river Maas in Rotterdam’s historic port district, the former warehouse served as an important building for storage and shipping for Holland America Line, a Dutch cargo and passenger company. Holland America Line facilitated the ocean journeys of millions of migrants in the 19th and 20th centuries who arrived at and departed from the port district docks.

© MAD Architects
The new structure, which will open in early 2025, is designed by Ma Yansong of MAD Architects, an internationally acclaimed, Beijing-based architecture firm. Visitors to the museum will immediately see its architectural masterpiece, called the Tornado, a dynamic structure evocative of rising air that climbs from the ground floor and flows up and out of the rooftop onto a platform above the city, designed to represent an uplifting symbol for the journeys experienced by migrants globally. For visitors, climbing the stairs of the Tornado will be an experience offering a new perspective of Rotterdam, with dramatic views across the River Maas.
Inside the building will be a series of vast gallery spaces over two floors, housing the museum’s art and historical collection as well as a series of commissions by emerging artists from across the world, telling stories of migration from their perspective. These include Paris-based Beya Gille Gacha, Rotterdam-based artist Efrat Zehavi, Korean artist Chae Eun Rhee, artist Raquel Van Haver and U.S.-based Hugo McCloud. More than 200 acquisitions have already been made that examine the theme of migration through the lens of contemporary art.
The ground floor will house three major projects. The Maze will be a monumental artwork made up of 2,000 suitcases donated by individuals from around the world, an installation in which visitors can discover the stories of the suitcases’ previous owners.

© MAD Architects
The second major project, inspired by Edward Steichen’s Family of Man, is called Family of Migrants and will occupy another of the huge ground-floor galleries, made up of hundreds of documentary images and portraits touching on the themes raised by human movement, family love, the danger of the voyage and saying goodbye. Among them will be iconic images by more than 200 famous photographers from more than 60 countries.
Plein, the 24,500-square-foot ground-floor space, will be the third big project. This large, flexible space for events and performances will host a constantly changing program of activity curated by Rotterdam’s communities. Every day and every hour in Plein will be different. For example, during Chinese New Year, Plein will celebrate the food and culture of a community who created Europe’s first Chinatown.
“FENIX’s story is Rotterdam’s. And its story is of the world. One of arrivals and departures, and of constant change to face the future,” said Anne Kremers, director, FENIX. “In its landmark new home, FENIX will inspire a profound new curiosity about the world we live in.”
“When MAD Architects were asked to work on FENIX, we knew we had to create a dialogue with the existing building and itssurroundings, and with a past containing so many stories of migration, memories, and uncertainty,” said Ma Yansong, founder and principal partner, MAD Architects. “In designing a new structure, we had to show this dialogue between the future and the past, and so continue the story of the building. The Tornado is all about the future, but it’s rooted in the past. For me, it’s a metaphor for the journeys of migrants who passed through this building.”
Read This Next

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedCruises
May 17, 2025Viking Takes Delivery of Newest River Ship in Europe
Officially delivered March 18, Viking’s newest Longship Viking Nerthus was presented at Meyer’s Neptun Werft shipyard in Rostock Warneműnde, Germany. Accommodating up to 168 guests, Viking Nerthus spans 84 staterooms, all featuring Viking’s signature Scandinavian design.
Sponsored Content
Seoul: Your Next MICE Destination
Seoul has rapidly become a leading global MICE hub, known for its rich culture, advanced technology and strong economy. As the capital of South Korea, it offers a strategic location in East Asia and a booming cultural influence through K-pop, K-movies, Korean cuisine and K-dramas. With its vibrant atmosphere and business-friendly environment, Seoul is increasingly the top choice for MICE organizers and corporate travelers seeking connection and collaboration.
May 2025
May 15, 2025Culture Runs Deep in the Old Town of Corfu
Corfu, or Kerkyra, as the Greeks call it, is arguably one of the most beautiful islands in Greece — and one of the most cultured. Part of the Ionian Islands located off the western coast of Greece and Albania, it boasts a storied history dating back nearly 3,000 years and a heritage shaped by many foreign rulers who made it their own.
eFlyer Reviews
May 14, 2025Hotel Van Zandt Review
One step onto Austin’s Rainey Street and you’ll feel like you’ve joined the cool kids at the best playground in the city. Just behind the cottage bars, pint-sized skyscrapers soar. One of them, Hotel Van Zandt, the Rainey district's pièce de resistance, beckons with a song-like spirit —apropos because the independently owned property, rife with music motifs, was named after beloved singer-songwriter Townes Van Zandt. Sixteen stories high, the hotel embodies Austin’s lust for music, manifesting with a vinyl corner; trumpet chandeliers; myriad musical references; replica vintage posters in frames; and its own live music venue, which doubles as its acclaimed restaurant, Geraldine’s. Don’t miss the mesmerizing installation of colorful origami-like birds composed from vinyl records that flitter from an old phonograph.
Sponsored Content
Sail Unique with Explora Journeys
SAIL UNIQUE: A New Chapter in Luxury Ocean Travel Imagine a place where modern European elegance meets the rhythm of the sea — where time slows down, and every detail is crafted to inspire connection and quiet indulgence. This is Explora Journeys, the luxury lifestyle ocean brand from MSC Group created to redefine how we explore the world.
eFlyer News
May 14, 2025National Geographic-Lindblad Expeditions Enters European River Cruise Market with 2026 Itineraries
National Geographic-Lindblad Expeditions recently announced its inaugural European river cruises, with bookings open for its 2026 sailings on May 20. Travelers can choose from two options, each focusing on different destinations and activities.
Viking Launches Exclusive May Sales
eFlyer Deals
May 14, 2025World Cruises: A Growing Trend?
eFlyer Lead
May 14, 2025May 2025
May 13, 2025Explore Fakarava’s Breathtaking Beauty and Biodiversity
You’ll hardly discover the 118 islands of French Polynesia in a single stopover. And as any seasoned sailor in these parts will tell you, even a lifetime of exploring this incredible part of the world may not provide enough time.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
May 2025
May 12, 2025Global Traveler Announces the Winners of the 2025 Leisure Lifestyle Awards
While not always viewed as a lucky number, for us this year, 13 means winning! We offer our hearty congratulations as we bring you the winners of our 13th annual Leisure Lifestyle Awards. We offer our hearty congratulations as we bring you the winners of our 13th annual Leisure Lifestyle Awards. Our travel, recognizing goods, services, destinations, hotels, airlines, airports, cruises and more. Read on to find out who dominates in the leisure travel industry and see if your favorites made the cut. We also say thank you to our readers, the most seasoned travelers we know, for voting in this year’s survey.
ShareThis