Seoul has rapidly become a leading global MICE hub, known for its rich culture, advanced technology and strong economy. As the capital of South Korea, it offers a strategic location in East Asia and a booming cultural influence through K-pop, K-movies, Korean cuisine and K-dramas. With its vibrant atmosphere and business-friendly environment, Seoul is increasingly the top choice for MICE organizers and corporate travelers seeking connection and collaboration.

© Seoul Tourism Organization

Magok: Seoul’s Newest and Largest MICE Hub — COEX Magok Lewest

Magok Lewest is quickly emerging as Seoul’s next major MICE cluster, which opened Nov. 28, 2024. Located in the southwest of Seoul, it is part of the city’s three major MICE hubs, alongside COEX (Gangnam), Jamsil and the northern Seoul Station area. This state-of-the-art complex features a 7,452-square-mile exhibition hall; the 4-star Mercure Ambassador Seoul Magok hotel with 400 rooms; and comprehensive meeting facilities. Situated in the rapidly developing Magok district, it’s close to sustainable business spaces, an advanced R&D complex and key attractions like LG Arts Center and Seoul Botanic Park, offering a peaceful retreat in the heart of the business district. With more than 100 events planned for 2025 and just about 27 miles from Incheon Airport and 1.3 miles from Gimpo International Airport, Magok Lewest is the ideal destination for MICE events that prioritize both business and environmental responsibility in the vibrant Gangseo-gu district of Seoul.

© Seoul Tourism Organization

Hangang River: A Unique Floating Cultural Destination for MICE Events
The Floating Island Convention and The River, both unique floating cultural complexes on the Hangang River near Banpo Bridge, offer unforgettable settings for MICE events. As the world’s first floating multicomplex, Floating Island Convention features three interconnected islands with stunning LED lighting and flexible event spaces, all set against a picturesque river backdrop. Similarly, The River combines breathtaking views, yachts and dynamic spaces, creating a premium lifestyle platform perfect for business events. With the striking floating architecture and vibrant atmosphere, these venues embody Seoul’s energy and provide inspiring environments for successful corporate gatherings.

© Seoul Tourism Organization

A Historical and Nature-Focused Venue
The Peace & Park Convention, within the War Memorial of Korea in Yongsan, blends historical significance with natural tranquility. As the only venue in Korea that harmonizes peace symbolism with nature, it offers modern amenities in an elegant setting for conferences, exhibitions and corporate events. With a large banquet hall and exceptional food and beverage services, it provides a perfect mix of culture, nature and modernity, making it an ideal location for memorable MICE events in Seoul. Be sure to visit Yongsan Family Park, once part of a U.S. Army division and now open to the public. The park features a large grassy field, a pond, walking paths and various recreational facilities, offering a peaceful escape in the heart of the city.