After going bankrupt in March, Iceland’s low-cost airline that boasted shockingly low fares between the United States and mainland Europe (with a connection in Reykjavik) may take to the skies once again.
WOW air plans to re-launch by the end of 2019, with the first pending route Wow’s former Reykjavik (KEF)–Baltimore (BWI) journey. This route will be fulfilled by only two planes to start, with plans to expand to four by summer 2020.
The ability to fly again comes from WOW’s agreement to operate with an American operating license and with Michele Ballarin (the buyer) as a 49 percent owner of the company. Because Ballarin is not a citizen of Iceland, WOW will officially be an Icelandic company.
As part of the new agreement, the airline will receive $85 million to restart operations and, according to Ballarin, a new operations model that may involve moving away from the low-cost fares that gave WOW its allure. The new model would offer passengers higher-end services like lounge access, biometric boarding and in-flight meals from Michelin-starred chefs.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Dec 13, 2024The Ritz-Carlton, Sarasota Launches Holiday Programming
The Ritz-Carlton, Sarasota invites travelers to experience the magic of the holiday season with a full lineup of festive programming.
Sponsored Content
Pick Your Paradise: Experience Bali at 3 Incredible Hotels
Bali is a name synonymous with island bliss. But there is more than just one side to this incredible place. Get a sense for the variety of experiences Bali offers by learning about three hotels participating in Marriott Bonvoy® with distinctive opportunities for adventure and relaxation. With the Marriott Bonvoy Boundless® Card, earn points for free nights at each of these properties.
Daily
Dec 13, 2024Rediscover Bambu Indah: Transformative Luxury and Green Beauty in Ubud’s Agrarian Riverside
Bambu Indah is a one-of-a-kind boutique hotel high on the Sayan Ridge, 15 minutes from the town of Ubud on the island of Bali in Indonesia. Surrounded by rice paddies, nestled among jungle trees and situated along the great Ayung River, Bambu Indah is an authentic nature sanctuary.
Daily
Dec 13, 2024Taste Your Way Through Japan with These Unique Experiences
Ever wanted to embark on an udon-tasting journey around one of Japan’s prefectures? How about a soy-sauce tasting on an island? Up your trip to Japan with these unique, culinary-inspired experiences, sure to leave you with a full belly and some good stories.
Sponsored Content
United Airlines First to Purchase Sustainable Aviation Fuel for ORD
Chicago O’Hare International Airport will soon receive sustainable aviation fuel, all thanks to United Airlines, which became the first airline to purchase SAF for use at the airport, one of the largest in the United States. Neste, a producer of SAF, will provide up to 1 million gallons of its Neste MY Sustainable Aviation Fuel. The first supply arrived in August.
Daily
Dec 12, 2024Indulge in Holiday Decadence at London’s St. James’s Hotel & Club, an Althoff Collection Hotel
The elegant, 5-star St. James’s Hotel & Club, an Althoff Collection Hotel, rolls out the Yule Tide welcome log this season with holiday treats that include special menus, caroling, a Festive Afternoon Tea, and views from its roof gardens and private suite terraces of New Year’s Eve fireworks bursting over the city. Decorated Christmas trees and baskets of clementines adorn guestrooms and suites, and this year’s Nutcracker theme will be evident in tree ornaments, banister decorations and red-and-green nutcracker figurines greeting guests as they arrive at the hotel.
6 Raffles Hotels & Resorts for Holiday Experiences
Daily
Dec 12, 2024Orient Express Announces First-Ever Hotel
Daily
Dec 12, 2024Canne Bianche Lifestyle & Hotel Review
eFlyer Reviews
Dec 11, 2024eFlyer News
Dec 11, 2024Air France & KLM Royal Dutch Airlines Partner with Kolet for Mobile Connectivity
Air France and KLM Royal Dutch Airlines announced a new partnership with Kolet, a French eSIM technology specialist, to offer reliable mobile connectivity in more than 190 countries.
Sponsored Content
Madrid: The Charm of an Authentic City
They say Madrid is in vogue for many reasons: its lifestyle, its heritage, its cuisine and all of its new attractions. And it’s true, because Madrid is on the radar of travelers looking for a cutting-edge destination that still holds onto its essence. Join us as we explore its charms.
eFlyer News
Dec 11, 2024Viking Names and Delivers Newest Ship in Italy
It’s been a month to remember for Viking, with the luxury cruise line announcing the name and delivery of its newest ocean ship, Viking Vela. The new boat joins Viking’s growing fleet of award-winning ocean ships and will spend her inaugural season sailing in the Mediterranean and Northern Europe.
ShareThis