In an effort to inspire the global tourism community, the World Travel & Tourism Council is launching #TogetherInTravel, a marketing campaign targeting the global travel and tourism community.

Aiming to inspire and reignite a sense of wanderlust in a community paused, the new social campaign hopes to encourage travelers to join together by sharing #TogetherInTravel along with a video in a show of solidarity.

The effort went live today, Monday, April 20, at 11:00 a.m. BST.

The campaign will consist of a video alongside #TogetherInTravel in a way to visually evoke a response from travelers and start a conversation across social platforms.

TogetherInTravel.com will host the video, including user-generated stories and content.

Gloria Guevara, president and CEO, WTTC, said, “Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel & Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3 percent to GDP.

“Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we are uniquely exposed at this time due to Covid-19.

“The concept for the #TogetherInTravel campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community, and one where travel brings us closer, at the right time.

“Our message is that everyone can still stay inspired with future travel ideas and bookings — and in the meantime be part of a virtual space for sharing, connecting, and collectively inspiring.

“We want to thank Amanda Hills, President of MMGY Hills Balfour and her team for their efforts in building this campaign with donated time, and we hope that as many people as possible will share the video, as we look forward to a future time when we will be able to travel again.”

WTTC developed the campaign with its partner MMGY Hills Balfour, a marketing and communications firm.