A new building will shortly be constructed next to Taiwan’s Touqian River, a combination of a market and food hall with cultural spaces within the northern Taiwanese city of Zhubei. With its stack of open, flexible floors that can adapt to changing demands, the building will act as an urban condenser, and is expected to be the next step in the evolution of the shopping market. This future-focused vision is reflected in its name: Market Cube. Rotterdam-based architectural firm MVRDV will design the new Market Cube building.
Zhubei, about 50 miles south of Taipei by car, is one of Taiwan’s fastest-growing cities. Driven largely by the city’s proximity to Silicon Valley-like Hsinchu Science Park, the city attracts masses of young professionals, many with young families.
Driven by Zheng Chaofang, the city’s mayor, Zhubei City Office imagined a market building that could provide both an amenity and popular destination for the city’s increasingly affluent population. The project was planned for a prominent location alongside Touqian River, at the point where a major bridge connects Zhubei to Hsinchu.
MVRDV and its Taipei-based co-architect EKUO studied the history of market typologies, from roadside vegetable trucks and market squares to the supermarkets and food courts of today, uncovering a relationship between the increasing efficiency and convenience offered by modern business methods and the multifunctional social qualities that characterized Taiwanese street markets in the past.
Market Cube, known locally as Riverbank 1, will take a new approach within this trend, providing a platform for a traditional market and combining it with gastronomy as well as social and leisure functions.
A stack of open-plan floors will host markets, food courts, day care and a children’s playground, exhibition and performance spaces, and a rooftop with an agricultural showcase and pavilions for activities. Layered systems of color-coded lighting, signage and interactive media are integrated to guide visitors through its varied spaces. Each level will be distinguished by a unique color palette, while LED screens and neon installations will enhance legibility. The translucent panels surrounding exterior escalators allow glimpses of people in motion, transforming circulation into a form of public theater.
The building’s wide exterior terraces will be accessed by two sets of escalators that snake their way up the building’s exterior, allowing each level to be opened or closed independently.
Thanks to its simplicity and flexibility, the building will easily adapt to the unpredictable changes of the coming decades, extending its lifespan and avoiding costly and unsustainable alterations to the structure for as long as possible.
For the market and food court levels, a catalogue of stalls will be designed, from simple traditional stalls to kiosks with built-in seating, allowing for a wide variety of vendor types. In a number of ways, the building is designed to reach out into its surroundings to draw in passers-by. A pedestrian bridge over the adjacent road provides access from Touqian Riverside Park directly into the food court on the first floor, while the market levels on the ground and lower ground floor provide the option to extend market activities into the street and in the shade created by an overpass.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedMay 2026
May 6, 2026Head to Hua Hin for a Fresh Take on Corporate Meetings in Thailand
Where do you vacation when you live in paradise already? Home to gorgeous beaches, vibrant cities and lush rainforests, Thailand is world-renowned as a vacation destination, as famous for its natural beauty as for the kindness of its people; the country is known as the Land of Smiles for a reason. So where do Thai people vacation? The secret sits tucked along the western coast of the Gulf of Thailand, only 125 miles southwest of Bangkok: Hua Hin, alongside a slice of coastline nicknamed the Thai Riviera. Located in Prachuap Khiri Khan province, the city is situated in the northern Malay Peninsula, overlooking the Gulf of Thailand.
Sponsored Content
IHG Business Edge: A Smarter Way for Small- and Mid-Sized Businesses to Travel
IHG Business Edge is a complimentary travel program designed to help small- and mid-sized businesses manage travel more efficiently while saving on hotel stays. Members enjoy access to guaranteed discounts, loyalty benefits, and partner offers across IHG Hotels & Resorts’ global portfolio of 6,600-plus hotels in more than 100 countries.
eFlyer Reviews
May 6, 2026Parkhotel Oberhausen Review
Oberhausen, on the Ruhr River at the outskirts of Essen, is not merely a city transformed — it is wholly repurposed. In the late 19th and 20th centuries, its main industries were coal mining, iron and steel production, and manufacturing. Today, it is defined by its intentional evolutionary path toward a green, 21st-century city tailored for a healthier and more outdoorsy standard of living. What makes it a particularly compelling choice for a meeting or conference destination is it doesn’t hide its past. Instead, it shows how a municipality can use what’s there to move toward a more environmentally sound future.
eFlyer News
May 6, 2026Sonesta to Build New Hotel in La Romana, Dominican Republic
Sonesta International Hotels has executed a franchise agreement for the new construction of a hotel in La Romana, Dominican Republic. In addition to two other properties currently under construction (The James Larimer City and Sonesta ES Suites Jarabacoa), this third Sonesta property expands the brand’s presence in the Dominican Republic.
Sponsored Content
Elevate Your Journey with TAP Air Portugal’s New Economy Prime
Exciting news ahead for TAP Air Portugal, as Portugal’s flag carrier prepares for the launch of its brand-new Economy Prime cabin, offering customers more space, additional privacy and a superior travel experience. Flights boasting the new cabin take off June 1; booking for Economy Prime is now available across all TAP channels and travel agents.
eFlyer News
May 6, 2026James Beard Foundation Partners with American Express, Resy
The James Beard Foundation just announced a multiyear partnership with American Express and its dining platform Resy. The partnership will see Amex and Resy as The James Beard Foundation’s official credit card and reservations platform, as well as presenting sponsor of the 2026 James Beard Awards.
April 2026
Apr 30, 2026Malta’s Sun-Soaked Harbors, Soulful Cuisine Captivate the Young and Young at Heart
Malta cast its spell before I even set foot on shore. From the deck of my cruise ship, I watched Valletta’s fortified limestone walls emerge from the sea, glowing gold against the blue. But no matter how you get there, Malta beguiles once you arrive. And beyond its Baroque architecture and complex history, this archipelago between Sicily and the North African coast has a lot to offer business travelers and their companions, both during working hours and downtime.
Sponsored Content
Transcend Cruises: Changing the Game
Europe’s rivers prepare to welcome a new way of cruising with Transcend Cruises.
eFlyer Reviews
Apr 29, 2026Rosewood Inn of the Anasazi Review
More than grand spaces and flashy amenities, the most memorable hotel stays are often defined by the details: lens-polishing cloths set beside your laptop and on your nightstand, an extra pour of a wine the sommelier knows you’ll love, or a bowl of chicken soup delivered to your room when you’re under the weather. These small, intuitive touches shaped my recent stay at Rosewood Inn of the Anasazi.



ShareThis