Taipei has never been hotter as a meetings destination. Ever since Taipei 101 reached the pinnacle in 2004 as the world’s tallest building (a title it held until 2010), the city garnered much attention. The Taipei 101 building continues to hold a huge draw in the meetings industry.
Global business travel is making its way back, even as the pandemic and other world events continue to challenge its return. In a recent poll from the Global Business Travel Association, more than four in five respondents (86 percent) from across the industry said they feel more optimistic than they did at the beginning of the year. Business travel bookings, the need to travel to do business and employee willingness to travel are all on the rise.
Horace Greeley’s advice to enterprising Civil War veterans — “Go West, young man” — might also apply today. But in this century, it points further west, across the Pacific to Taipei, where enterprise is flourishing on the island of Taiwan. The bustling, cosmopolitan city lies at the core of a region devoted to bridging the East and West and expanding into the future.