A new study from Omnico found travelers are ready to give their data in exchange for discounts, or at least they are when it comes to visiting theme parks. The study says 75 percent of U.S. consumers with a theme park app are willing to exchange personal or location data for offers and discounts. The percentage increases when looking at millennial consumers.
The research found 51 percent of consumers want in-app discounts in exchange for crossing certain geographic points, while 48 percent want in-app discounts and rewards for their social media behavior. Most consumers would consider playing games on an app while in a theme park in exchange for discounts; nearly half would continue playing the game after leaving the theme park, if it meant they could still earn rewards.
The study also discovered 75 percent of guests want a theme park app with planning functions and interactive schedules, while others want an app with updates on ride-wait times. Demand for in-app theme park loyalty programs is also high, as is an app-integrated, voice-activated, digital assistant that is accessible from visitors’ theme park hotel rooms. Others want an app to track and monitor their children while at a theme park.
Welcome to Rhodes, a medieval treasure beautifully preserved throughout the centuries. Rhodes is the capital of the Dodecanese, an island ideal not only for those who want to relax, but also for those looking for an action-packed holiday! With its bright green hills, rich green valleys and uninterrupted line of golden beaches, Rhodes is truly a blessed place. “The sun island” has more sunshiny days and milder temperatures throughout the year than any other location in Greece. It is, after all, one of the country’s easternmost places and among the first to welcome summer on its impressive beaches. Add in the excellent facilities for tourism, the island’s special blend of cosmopolitan and traditional, and numerous cultural and archaeological sites, the most important being the Medieval (Old) Town, a UNESCO World Heritage site, and you’ve got the perfect holiday destination. While on Rhodes, don’t miss a daytrip to nearby Sými. An island of sponge divers and seamen, Sými used to have 30,000 inhabitants before the Second World War and was the richest island in the Dodecanese, despite its small size. Today, Sými attracts many visitors thanks to its beautifully preserved Neo-Classical buildings and the famous Archangel Michael monastery at Panormitis.
Alaska Airlines recently debuted its new Pixar-inspired, special-edition aircraft livery. On both sides of the Pixar-themed Boeing 737-800 aircraft, travelers spot recognizable faces from the Toy Story franchise, including Buzz Lightyear, Woody and Jessie. Rex the Tyrannosaurus appears on the boarding door and the little green aliens show up on the aircraft’s winglets.
Chef Philip Guardione used to spend his days and nights on Manhattan’s Prince and Spring streets, where his popular restaurants Piccola Cucina Enoteca and Piccola Cucina Osteria attract locals and tourists who love his Sicilian-inspired cuisine as well as the street scene in the vibrant SoHo neighborhood.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.
The New InterContinental San Juan is officially reopening next month. The opening marks the completion of the property’s first major renovation in more than 20 years.
United Airlines announces a number of new routes.
FOR THOSE OF US PASSIONATE about wellness pursuits and who feel most at peace close to the sea, there’s nothing quite like the synergy offered by a floating spa integrated into the setting of a luxurious cruise ship. I’m sailing through the Mediterranean from Rome to Barcelona, discovering along the way that the Crystal Life Spa & Beauty Salon on board the Crystal Serenity provides not only the element of high-end indulgence but also the cruise line’s signature commitment to attention and service.