Best Western Hotels & Resorts opened its third Aiden by Best Western. The Aiden brand is designed to give travelers boutique, modern, stylish and locally inspired stay experiences. The new property is situated in Warm Springs, Georgia, adjacent to the Warm Springs Hotel and Event Center.
Marriott International announced a new collaboration between its SpringHill Suites brand and Society6 that will result in curated gallery walls in more than 450 SpringHill Suites by Marriott hotels across North America. Each hotel’s gallery wall will feature artwork from one of 10 geographic regions, each striving to express that region’s style. The 10 regions include Canada and Alaska, the Pacific Northwest, California, Southwest, West, Midwest, Texas and Oklahoma, South, Florida and North Atlantic. Each art piece on a gallery wall will be sourced from an independent artist tied to the region represented.