Star Alliance added a fresh new look to its website, featuring a bold visual design as well as mobile-friendly navigational elements allowing users to access the website features easily on any size screen. The upgrade is part of the alliance’s wider initiative to meet the needs of today’s travelers and offer information at their fingertips. Its information and content are targeted to the audience of Alliance travelers who fly on more than one of the alliance’s 28 member airlines.
“We have responded to the fact that more and more customers want to have the latest information at their fingertips, wherever they are,” said Justin Erbacci, vice president for customer experience and information technology, Star Alliance. “The new site allows us to bring more tailored information to Alliance customers, so extending and complementing the information offered by each of our member airline’s own web presence.”
Customers who fly first or business class, or those with Star Alliance Gold status, can search a database of more than 1,000 lounges globally. The site also offers basic information on destination airports, with more details, including Star Alliance-specific maps, available for the alliance’s biggest hubs.
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