Small Luxury Hotels of the World announced a revamped, newly named loyalty program, and a mobile app featuring a new customer magazine. The new SLH Club, previously known as INVITED, is complimentary and immediately unlocks rewards for members from their very first hotel stays. Existing INVITED members will be automatically transferred to the new system, which features three tiers.
Club 01 is the entry-level tier to SLH Club, accessible for zero- to three-night stays, where members can enjoy flexible check-in/check-out and access the preferential Club Rate. For every night booked, SLH plants two trees in partnership with TreeNation. Members in Club 02, accessible from four- to 12-night stays, receive all the benefits of Club 01, as well as complimentary continental breakfast, room upgrades, priority access to SLH flash sale bonus rates and special partner offers.
© Small Luxury Hotels of the World
Club 03, access from 13-plus-night stays, gives members all the benefits of Club 01 and 02, plus reward night vouchers, exclusive events and the chance to win complimentary nights at any SLH hotel.
SLH’s new app, launching Oct. 24, will offer guests a seamless and faster reservation process, as well as features like integrated route guidance, hassle-free access to loyalty information, a downloadable membership card and access to all previous bookings. Also launching Oct. 24, SLH debuts its new digital magazine, Swoon by SLH, featuring hotel reviews and facetime with some of SLH’s hotel owners. Limited-edition print versions can also be found in select SLH hotels worldwide starting this November, and loyal Club 03 members will also be sent a copy.
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