As part of Sheraton 2020, a comprehensive 10-point plan designed to put Sheraton Hotels & Resorts firmly back into the global spotlight, the Starwood brand is refreshing its lobby bar experience with unexpected culinary combinations through its new Paired bar menu.
The innovative new food and beverage program features artisanal small plates and eclectic bar snacks paired with suggested premium wines and local craft beers. From a banana bread peanut butter sandwich paired with Tawny Port to La Quercia smoked prosciutto with Scottish ale, Paired challenges guests to expand their palates by blending ingredients together in new and unexpected ways.
“Sheraton guests crave new and personalized experiences, and when they travel, they look to create these opportunities,” said Dave Marr, global brand leader, Sheraton Hotels & Resorts. “By building on the equity we have in wine, we’re adding local craft beers and introducing fun and exciting food pairings, which will offer our guests enriching and memorable culinary moments in our hotels.”
Available daily during lobby venue hours of operation across Sheraton properties globally, the Paired program features delicious menu items such as seared sesame salmon with Asian slaw, paired with pinot noir or pale ale; goat cheese brulée with fig jam and cranberry focaccia, paired with merlot or brown ale; marinated roasted olives with grilled lemon and red chili, paired with shiraz or bourbon barrel-aged ale; and Cantonese style salt & pepper chicken wings, paired with Riesling or IPA.
As part of the program, participating Sheraton properties will bring Paired to life with engaging programming — ranging from educational demonstrations by local craft breweries or sommelier-hosted courses where guests learn the art behind flavor pairing.
“The Paired menu concept delights the palate and invites exploration,” said Achim Lenders, vice president, Starwood Global Food and Beverage. “Knowing the right beverages can enhance any food, our team carefully handpicked premium wines and craft beers to complement each unique small plate and accentuate its rich flavors.”
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