SEOUL LAUNCHED A SERIES of new initiatives aimed at attracting major MICE events. Mayor Park Won Soon announced the new programs at the Seoul MICE Beijing Road Show, held at Renaissance Beijing Wangfujing Hotel. The mayor visited Beijing, Shanghai and Guangzhou to showcase Seoul as a leading MICE and tourism destination.

The first measure offers two options in association with upcoming major autumn events in the city. Business events with 50 or more delegates staying at least two consecutive nights can apply for either complimentary reserved seats at the Seoul Mega Concert, a K-Pop musical concert at Seoul City Hall plaza scheduled for early October or this year’s Seoul International Fireworks Festival on Oct. 3. Seats for either event are reserved on a first-come-first-serve basis.

For events through June 16, the second initiative offers organizers three benefits, including a 10,000 KRW food credit per person, a coach bus for a city tour or up to 3,000,000 KRW in credit toward a Seoul performance.

Apply by Sept. 30 for both incentives, and learn more by emailing mice@seoulwelcome.com.

The new measures join Seoul’s longstanding business event support program that recently relaxed restrictions, making qualifying easier than ever for promotional and on-site support programs and services.

The Seoul Convention Bureau, a division of the Seoul Tourism Organization, is the official government-sponsored body representing and promoting the city overseas as a prime venue for meetings, conventions and exhibitions. It provides multilayered support to foreign and domestic event planners choosing Seoul to host their conference, and acts as an information service for business tourists and the media on Seoul’s convention infrastructure.

Visit miceseoul.com.