China Airlines’ new 777-300ER aircraft has been capturing the eyes and hearts of international panels of judges and passengers ever since the airline took delivery of its first from Boeing in October 2014.
Winning one award after another domestically and internationally, the ingenious cabin design of the China Airlines’ 777 NexGen Cabin is a perfect combination of Oriental aesthetic, technology advancement and environmental protection.
As perfectly put by China Airlines’ Chairman Huang-hsiang Sun, the 777-300ER NexGen airliner is “an extension of Taiwan’s cultural diplomacy. As the leading brand in Taiwanese aviation, China Airlines strives to incorporate the soft power of cultural creativity and life aesthetics into its new products and promote the beauty of Taiwanese design through its global network.”
Created by chief designer Ray Chen and his world-class team, the cabin design successfully reinterpreted classic aesthetics through a Taiwanese lens, capturing China Airlines’ brand essence and evolution to promote Taiwan to the world.
Part of what makes the 777-300ER cabin stand out is its beautiful design that features the aviation industry’s first persimmon wood-grain interior finish and dark-blue cloud patterns with muted gold tones.
The new 777-300ER NexGen aircraft are currently flying on the Los Angeles, New York, San Francisco, Frankfurt and Shanghai routes.
Award-Winning Design
The many accolades China Airlines has received for its 777-300ER 2014-2016:
- iF Design Award 2016 — cabin interior; IFE GUI; Tableware; Packaging and Airport Lounge
- Red Dot “Best of the Best” Design Award, Germany
- Good Design Award, Japan
- A ’ Design Award (Silver), Italy
- SkyTrax: Best Premium Economy Class Airline Seats (No. 8)
- Best Design Award from Golden Pin Design, Taiwan
- Taiwan International Creative Design Competition (Distinction)
- World’s Top 10 Passenger Choice Airline Brands and Airport VIP Lounges from TheDesignAir
- Best Airline in North Asia, Best Flight Attendant Uniforms and Best Business-Class Seat Design 2015 from Global Traveler
- Top Five Champagnes International Business Class for A. Robert Champagne from Global Traveler
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